This collaboration, a first for Premiership Rugby, will launch in September 2014 and run throughout the 2014-15 season

Full service creative communications agency Grand Central Creative are delighted to announce they will be leading the brand and retail activation for TRIVENTO wines who have signed an exclusive deal to be an Official Supporter of Premiership Rugby earlier this week.

TRIVENTO, part of the Concha y Toro stable and one of the fastest-growing Top 5 Argentine wine brands, will act as an Official Supporter throughout the year with the opportunity to extend the agreement for an additional two years.

Grand Central Creative won the account following a 4 way competitive pitch and conceived the idea of the Premiership Rugby tie up.

Managing partner Philip Scotcher commented: “Wins don’t get much better for us; a great wine activating within an iconic rugby tournament. Both being passions of mine and the agency.”

Trivento, Premiership Rugby Official Supporter