Rugby partnership extended

Grand Central are delighted to announce Trivento has extended their Premiership Rugby Partnership for an additional 2 seasons.

Grand Central negotiated the deal on behalf of Trivento following a hugely successful 2014/15 season sponsorship which has helped Bodega Trivento establish itself as the UK’s No 1 selling Argentinean wine brand by value*.

Grand Central is responsible for the strategic planning, creative, activation and management of the sponsorship for the brand.

Trivento, official supporter of Premiership Rugby

“We are delighted to see this new relationship grow,” said Dominic Hayes, Commercial Director of Premiership Rugby.

“It is testament to the working relationship and results we have achieved in the last six months that we are already extending the relationship for two further seasons.

“The Premiership Rugby brand has been and will be seen across the UK in Tesco, Morrisons and ASDA supermarkets plus Spar Nisa and other stores.

The new relationship kicked off at the start of this season but has delivered impressive results in a very short space of time.

“Our partnership with Premiership Rugby has already yielded very positive results, in terms of developing new listings for Trivento with our key customers, and driving category value sales by activating brand activity in-store and at point of purchase.” said Clare Griffiths, Marketing Director, Concha y Toro UK.

“With research showing that Argentine wine sales are especially strong amongst males between 25-45, the collaboration between Trivento and Premiership Rugby is a match made in heaven,” said Andrew Maidment, Director of Wines of Argentina for Europe.

*Nielsen data, 12 weeks to January 1st 2015, Trivento showed the highest sales by value of any Argentine brand in the UK. The Argentinean wine category as a whole is the fastest growing by volume, at 32.8% growth y.o.y.

For more information on the partnership please contact philip@grandc.co.uk.