Best-selling Chilean brand to support a wide range of events and marketing activity under BPI agreement

Concha y Toro UK today announces a major new partnership between its Frontera brand – the number one selling Chilean wine range in the world – and music body the BPI, home to the world-renowned music awards show The BRIT Awards with MasterCard.

Under the terms of the partnership, Frontera will become the Official Wine of The BRIT Awards, with a wide range of above the line, customer marketing and pouring opportunities included in the agreement.

This new partnership between Concha y Toro UK and the BPI was brought together by Grand Central Creative, the independent brand communications agency based in Kingston Upon Thames. Grand Central Creative also work with 2 other brands from the Concha y Toro UK portfolio, Cono Sur and Trivento, activating their Tour de France and Premiership Rugby sponsorships.

Launched in 1977, The BRIT Awards are the UK’s most prestigious annual music award ceremony, celebrating not just the biggest successes in music, but also acting as an important global platform to introduce and promote new British and international talent.

The partnership with Frontera will begin with The BRIT Awards 2016, taking place on Wednesday 24th February 2016 at The O2 Arena in London. The event will feature spectacular live performances from some of the biggest names in music. Previous awards nights have showcased memorable breakthrough performances from such artists as Adele, Sam Smith and Ed Sheeran.  In advance of The BRIT Awards 2016, Frontera wine bottles will feature neck collars promoting the partnership in stores nationwide.

Frontera: Official wine of The BRIT Awards