Seeing as Christmas is officially here, we have decided to share our favourite ads from 2017 with you… Ho ho ho!

And our final choice is… @BBCOne – Christmas together! An ad that is capturing hearts and minds by showing a real father/daughter relationship. A great example of Dad’vertising Expect a lot more of this in 2018. http://bit.ly/2AqG5UZ

 

Our thirteenth choice is… @IKEAUK – The original! How to react when someone creates a striking look-alike product to yours! http://bit.ly/2pfekHd

 

Our twelfth choice is… @btsport – ‘Being Dele’! A fun and clever way to bring BT Sports to life. See more of this great campaign here: http://bit.ly/2AUdSTX

 

Our eleventh choice is… Official Wine of BBQ! We couldn’t resist choosing one of our best campaigns for 2017. Perfectly demonstrates the power of targeting the right consumer at the right time with the right message.

 

Our tenth choice is… G6 Goldberg – Built for the unexpected! It’s not always easy to illustrate how rugged your next phone might be. This beautifully shot video shows what you can expect from your new LG phone.

 

Our ninth choice is… – Brexit! One singular item with a great copy headline that just does the job.

 

Our eight choice is… – The Truth is hard to find! Hard-hitting and to the point in a current climate of fake news. See more of this campaign here:

 

Our seventh choice is… – Place app! True to its simple, no fuss aesthetic this advert appeals to the whole family by showing how everyone can have fun using their app. See this campaign here:

 

Our sixth choice is… I’m me, not meat! A simple message that by giving animals a human voice, makes you stop and look twice and ultimately question your choices.

 

Our fifth choice is… ! B&W photography of people dancing with food/cooking utensils. They have coined a simple joy of everyone having a little boogie in the kitchen when cooking with music – doesn’t everyone do it?! An engaging, make you smile, campaign.

 

Our fourth choice is… ! The ad that became much more than that! Read more here:

 


Our third choice is… cross track campaign! An ingenious way to use data and headlines from ‘of the moment’/everyday news. The simple typography & graphics are completely on brand – you can see the advert and immediately know it’s Spotify just by the font and shapes.

 

Our second ad choice is… for a used 1996 Honda Accord! No agency involved, just a clever and very capable filmmaker

 

And our first ad choice is… 2017! A great, fun, straight to the point ad that shows how much fun you can have with a day to day problem. See this great campaign here: