We’re hugely proud to have won, once again, at the FAB Effectiveness Awards, @thefabawards this time a Silver for our work with Trivento last year.

Propelling the brand to become the UK’s No. 1 Malbec, the campaign (our 5th for the brand), drove target audience awareness and affinity – boosting rate of sale and resulting in increased distribution (retail and impulse). Here’s a snapshot of the action!

Briefed to harness the opportunity of increasing demand for quality wines, our strategy was to help identify a media vehicle that would enhance saliency for the Trivento brand amongst the target audience. We then devised the campaign leveraging this to premiumise the brand and create exciting trade, consumer and shopper engagement.

“Grand Central’s understanding, commitment, insight and creative has yet again created a campaign that has over delivered on expectation and result.”

Trivento Brand Manager

For a list of the other esteemed winners see here

The FAB Awards is an International Awards program focused entirely on work done for Food And Beverage brands and outlets. It recognises the critical contribution that outstanding creative work makes to building brands, it identifies and rewards the leading practitioners from over 60 countries, and it acknowledges their contribution to their Clients and their Agencies.