Grand Central Creative launches new, fully responsive website for Wines of South Africa

www.winesofsa.co.uk

Developed for our client, Wines of South Africa, the new website comprises a complete overhaul in creative and functionality. It will boost the global, non-profit organisation’s efforts to represent and support the South African wine industry in the UK.

We planned, designed and built the site, the latest project in our 6-year client relationship.

“We set out to create a site that could become a working business tool to support the organisation, rather than a digital business card.” Says Philip Scotcher, Planning Partner at Grand Central. “Our original brief was to create a site that was visually inline with the global creative directed by WOSA HQ in South Africa. We rebuilt all of the website functionality including migrating it from 2 disconnected content management systems into 1 simple PHP based Symphony system. It allows WOSA full control over the site content and authoring.”

“Within the planning phase we noticed a lack of usage of the trade directory on the original site. This was a fantastic piece of content that needed to be made easier to use and far easier to find across the site.”

Advanced news, article and event functionality was added to match the needs of the organisation as well as full integration into Campaign Monitor, the system that allows WOSA to control their automatic newsletters and mailouts. The final piece was to ensure optimal social integration, WOSA are very active across several key social media channels and we wanted the site to reflect this lively up-to-date feed of insight and opinion.

Jo, Wehring, UK Marketing Manager, Wines Of South Africa, “We are delighted with our new site. The detailed planning and expertise Grand Central bring made it a very smooth project. We are already seeing the benefits from increased customer engagement and very positive comments from our users.”