Another awards post! We’re very proud to be shortlisted in the IPM Awards 2019 for our work with Trivento last year. Propelling the brand to become the UK’s No. 1 Malbec, the campaign (our 5th for the brand), drove target audience awareness and affinity – boosting rate of sale and resulting in increased distribution (retail and impulse). Here’s a snapshot of the action!

Briefed to harness the opportunity of increasing demand for quality wines, our strategy was to help identify a media vehicle that would enhance saliency for the Trivento brand amongst the target audience. We then devised the campaign leveraging this to premiumise the brand and create exciting trade, consumer and shopper engagement.

“Grand Central’s understanding, commitment, insight and creative has yet again created a campaign that has over delivered on expectation and result.”

Trivento Brand Manager

The IPM Awards 2019 exists to recognise and reward brilliantly effective, insightful and creative campaigns in the promotional marketing and brand activation space. Work that really worked. Ideas to be properly proud of. Campaigns that deserve to be celebrated.