Carlsberg rebrands Liverpool-red

To celebrate over a quarter of a century’s sponsorship of Liverpool FC, which has had an incredible season, Carlsberg rebrands Anfield red. Its familiar green logo is now red, as is the bottle containing the pilsner and uniquely the beer too! The brewer has used the outer shell of the red barley variant to give its special edition beer a natural red colour. The hops for the beer were grown in soil from Anfield and were played videos of some of Liverpool’s great games on a loop as they grew to instil as much of the great club’s DNA into the beer as possible! See here for more information

L’Oréal launches personalised direct-to-consumer hair colour brand

To obtain a kit, consumers message the Color & Co team, explaining their ‘hair colour goals’, after which they are matched with an independent, licensed colourist who specialises in the consumer’s desired specific look. A few days later the consumer receives a kit, including a custom hair dye and personalised instructions. The kits are being sold as one-off sets or on a subscription, which starts on a trial for $9.90. See here for more information

 

 Jack Daniel’s AR app of pop-out storybooks

Augmented reality is increasingly challenged to be an effective marketing tool, however Jack Daniel’s has unveiled one of the most creative brand uses of the technology. The app, available in the US, turns the classic black-and-white front label of any Jack Daniel’s Tennessee Whiskey bottle into a matching pop-up book, educating consumers about the company and brand.  See here for more information

Mars women’s football statue

Global confectionery company Mars has commissioned what it claims is the first-ever statue of a female footballer, with a life-size sculpture of Lily Parr to be unveiled next month at the National Football Museum in Manchester. Mars commissioned the statue ahead of this summer’s FIFA Women’s World Cup in France to inspire and motivate England’s Lionesses. See here for more information

Coca-Cola introduces Signature Mixers for dark spirits

 With dark spirits making a comeback and cocktail and mixer drinks more popular than ever, Coca-Cola aims to further strengthen its status as one of the most popular mixers in the world. The new range of four flavours promises a new Coke taste sensation. Hitting the UK market from June, the mixers come in sleek Hutchinson glass bottles (a nod to the silhouette of the first ever Coca-Cola bottle).  See here for more information

Soreen’s Summer Win-a-bike-a-day on-pack promotion

Soreen’s new on-pack promotion will offer consumers the chance to win a new bike every day, in partnership with Lapierre quality bikes, helping to get shoppers and Soreen lovers more active. Purchasers will also have the opportunity of winning £50 off a Lapierre adult bike, or 10% off a kid’s bike, valid online and in-store from ‘The Edge’ range. A winner will be drawn every day over a 3-month period. Soreen is increasingly recognised as fuel for exercise and a tasty energy source, loved by children, families, fitness fans and athletes. Apparently, retailers are already stocking up on the product ahead of anticipated increased consumer demand.  See here for more information

Fever-Tree erasing Malaria

In its latest initiative to support reducing Malaria, which still kills 500,000 people a year, Fever Tree pledged a £5 donation to Malaria No More UK. Between 22nd April and 31st May. The brand encouraged consumers to raise their glass and post a photo on Twitter or Instagram and tag it @FeverTreeMixers and #MalariaMustDie. It made the donations for every share, which at time of posting this, total £75,000. The ad campaign, featured a picture of British soldiers at a quinine parade in 1916, when they fought malaria with ‘shots of quinine, rolled-up newspapers and stiff upper lips’.  See here for more information

Heineken to help ‘explode the category’ with first cross-brand zero-alcohol campaign

The beer giant is hoping its ‘Say Yes’ campaign, which spans Heineken 0.0, Birra Moretti Zero, and Old Mout Alcohol-free, will raise awareness, change perceptions and kick-start category growth. Heineken is looking to grow the category in three phases: firstly, overcoming taste and legacy issues; secondly, working with on- and off-trade to stock the range and increase visibility; and thirdly to educate consumers and increase those who trial it.  See here for more information

L’Oréal to launch new AI-powered app to diagnose acne with a selfie

L’Oréal is set to launch a new AI-powered app able to diagnose acne and give users product recommendations on Alibaba’s platform. 80% of the country’s youth suffer from acne and this app is designed to help them choose the solutions that are right for them. The Effaclar Spotscan will be launched in June. 6000 scientific scan images of acne skin were collected by L’Oréal to develop the tool, which is reportedly able to determine the type of acne and offer personalised advice and skin care recommendations based on a customer’s selfie.  See here for more information

Jägermeister’s ‘Mix It Up For Summer’ serve campaign

Jägermeister, the UK’s favourite speciality liqueur, has unveiled a new sizeable, nationwide 360-degree campaign (to run over July and August) to drive awareness of the brand and its new hero serve, the Jägermeister Mule. With consumer education, engagement and sampling at its core, the new is designed to showcase the versatility of Jägermeister. Based on the insights that 80% of consumers are open to trying something new and ginger over-indexing as a flavour to try in cocktails, the new perfect serve, offers a refreshing long drink option, ideal for summer occasions. The Jägermeister Mule brings Jägermeister, ginger beer, a lime wedge and slice of cucumber together and can be enjoyed as a single serve or as part of a sharing option.  See here for more information

Highland Spring promotes the importance of everyday hydration

‘A to Anywhere’ is part of Highland Spring’s ‘Brave by Nature’ brand campaign. With 89% of consumers not drinking enough water on a daily basis, the activity is set to help educate consumers on the importance of healthy hydration and drive growth in the bottled water category. As the UK’s leading ethical producer of natural source bottled water, Highland Spring is championing healthy hydration to get consumers from ‘A to Anywhere’ – wherever you are going or what the day throws at you. The activity showcases hydration facts and statistics, sourced in partnership with the Natural Hydration Council (NHC) of which Highland Spring is a founding member.  See here for more information

 

Sipsmith ‘supercharges’ brand with brand story TV campaign

Claiming to have pioneered the craft gin movement, Sipsmith has grown with a string of new brands, flavours and innovations. Founded by two friends in 2007, the premium gin brand celebrates its 10th anniversary this year, introducing its first TV campaign, a new flavour and a canned ready-to-drink gin and tonic. Aiming to be the world’s most-loved gin, Sipsmith is launching the 60-second ad which uses a stop motion animation, to complement the craftmanship and brand values. Created with painstaking attention to detail, even the proportions of the bottle neck are accurate.  See here for more information

Lacoste shoppable TV ads

Lacoste has launched a range of shoppable TV adverts to air during Novak Djokovic’s matches at the French Open.  The 30 second adverts will run on NBCUniversal during the Lacoste ambassador and world number one’s matches, instructing viewers to use their smartphones to scan a QR code. By following the code, viewers will be taken to a web page where they can purchase items from the Lacoste x Novak Djokovic collection. See here for more information

Cushelle gives away soft and cuddly Kennys and dream family holidays

Soft and cuddly on-pack promotion for Essity-owned Cushelle toilet tissue. Consumers have the chance to bring the brand’s mascot Kenny the Koala home and win their dream family holiday. The promotion, designed to bring family shoppers back to the brand, Cushelle is giving 50 of the Kenny Soft Toys every day via prize draws with the overlay  of a chance to win a dream family holiday (to destinations such as Sydney, New York, Greece, Dubai and Bali) worth £10,000.  See here for more information