Budweiser launched new campaign supporting LGBT+ community



Budweiser launched its new ‘Fly the Flag’ campaign to support Pride’s mission on championing each group within the LGBT+ community. The campaign was designed to celebrate diversity within the LGBT+ community, and to support the diverse groups under the LGBT+ banner, such as the asexual and pansexual communities.

As part of the campaign, Budweiser created a collection of limited-edition cups that feature designs of flags from nine individual communities, giving people within those groups the chance to celebrate at Pride during its 50th anniversary.  See here for more information

Sustainable skincare: P&G launches refillable Olay moisturiser

Olay became the first mass skincare brand to offer refillable packaging. Olay is testing refillable packaging with one of its moisturisers in a bid to reduce plastic waste.  Owner Procter & Gamble hopes the launch will pave the way for a dramatic reduction in the amount of plastic used by the beauty industry. The move follows the launch of P&G’s Ambition 2030 programme in which it outlined several goals to reduce the environmental impacts of its packaging. See here for more information

New RTD milkshake trio for adults, from Jude’s

Ice-cream brand Jude’s introduced milkshakes for grown-ups on the go, in recyclable cans. The new range comprises three flavours – Chocolate, Salted Caramel and Flat White Coffee – and launched in selected Sainsbury’s stores. They are apparently ‘not too sweet, not too thick, just smooth and full of flavour’.  See here for more information

Asos launched AR ‘Virtual Catwalk’ feature to its app

The new feature marks its first foray into AR. The online giant’s new app allows users to point their smartphone camera at any flat surface to see a virtual model exhibiting the clothes on a catwalk. The new feature is now available through Asos’ app on iOS devices, and will be initially available on 100 new Asos Design products, which will display an ‘AR’ button on their product page. See here for more information

Mentos encourages shoppers to share ‘complimentos’

Building on the success of last year’s Mentos Say Hello campaign, Complimentos sees every single pack of Mentos feature a light-hearted compliment for sharing. The comments include ‘You are the one I CHEWS’ and ‘You and I are MINT to be’. Mentos’ new look are available on fruit, mint and rainbow flavoured packs for three months from July until September. The aim is to ‘inject some excitement’ into adult singles category to increase visibility and drive growth.

In support of the limited edition on-pack activity, Mentos is also launching a new cinema advert with OOH media, experiential pop-ups and sampling to drive consumers into stores. Retailers will also have access to special POS.  See here for more information

Simple teams up with Little Mix to tackle online bullying

Simple is working with girl band Little Mix and cyberbullying charity Ditch the Label to raise awareness of teen online bullying. Launched to coincide with Stop Cyberbullying Day – the new partnership will include a 60 second film, fronted by Little Mix, to encourage more teens to seek help and support.  In addition, Simple and Ditch the Label have co-created an online support hub to help teenagers who are struggling with online bullying.  See here for more information

Nike create inspiring personalised football posters for women’s world cup

Building on the excitement surrounding the Women’s World Cup, Nike launched an in-store activation and digital tool that lets fans create personalised posters of themselves as footballing legends. The experience, run in London’s Nike Town, is also being supported digitally through an online tool hosted on Nike.com.  To create a personalised poster in-store, people are photographed in a bespoke booth and their image is composited onto a background of cheering crowds to build more on Wieden+Kennedy’s Dream Furthercampaign.  Posters can be further personalised by adding an inspirational strap line and participants then receive a digital copy and an A2 print.  For the online experience, participants can customise a poster featuring Nike World Cup Stars by adding their own personal dream.  See here for more information

Higgidy teams up with JS for deli counter trial

Premium pie maker Higgidy, is trialling an in-store delicatessen counter in 11 selected Sainsbury’s stores. This is offering a 12-strong range of the brand’s products, bringing ‘bold flavours and colours’ and adding ‘theatre’ to the counter.  See here for more information

Coca-Cola opens stranger things-themed arcade

To celebrate the launch of season three for Stranger Things, Coca-Cola and Netflix are giving fans the ultimate chance to relive the 80’s and transport themselves to Hawkins via the Coca-Cola x Stranger Things Arcade; a pop-up gaming arcade featuring some of the most nostalgic games in the show.

Guests have the opportunity to win prizes via a live gaming leader board and enjoy Stranger Things photo moments, as well as Coca-Cola zero sugar, and a secret upside-down world hidden, only accessible to those with a Stranger Things eye. The first 800 who manage to enter the upside-down world, win a limited-edition upside-down Coca-Cola x Stranger Things can.  See here for more information

Frijj Milkshake new on-pack promotion

Müller’s FRijj milkshakes most recent on-pack promotion is giving shoppers the chance to win £1,000 if they are greeted with a ‘Moo’ sound when opening the Frijj Milkshake bottle! The fun sound chip promotion runs across their chilled & UHT products and hit fridges across all major retailers and convenience outlets in the UK. There are 30 x winning bottles across the UK & Northern Ireland and shoppers have until October to get their hands on this winning bottle.  See here for more information

Nivea – personalising via a sticker reel

We spotted an FSDU, offering stickers to personalise your bottles of Nivea sun lotion. Clearly based on the insight that lotions are used out and about, what a simple way of providing good practical value.

Lastly a few spots of inspiring use of in-store feature


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