Dr. Oetker returns to TV for GBBO

Dr. Oetker has returned to TV sponsorship with a refreshed creative which launched with the first episode of Great British Bake Off. The Fabulous Baker Boys, Siobhan the Unicorn and new character Bianca the soulful buttercream cake will star in the ads for the duration of the 10-week baking competition. The seven-figure campaign includes TV and video-on-demand, as well as a digital campaign designed to drive traffic to the baking brand’s GBBO online hub.

Herbal Essences ‘Billboards with a purpose’

Herbal Essences is on a mission to save endangered butterfly species with a series of interactive billboards aimed at commuters. Each ad features an impressive 3,000 detachable leaves, all of which contain seeds, to help increase habitats for the insects to flourish in. Passers-by are encouraged to plant the seeds at home as the hair brand hopes to grow 36,000 wildflowers via the project, which is part of their bio-renew partnership activation with Royal Botanic Gardens, Kew.  See here for more information

Waitrose to expand sustainable Unpacked trial

Waitrose announced that it is extending its Unpacked trail to new stores after an ‘incredible’ initial reaction from customers. The first trial saw Waitrose remove packaging from more than 200 products to allow customers to fill their own reusable packaging. All the stores in the trial will have a dedicated refillable zone with more products on offer, including dispensers for dried and frozen goods, coffee, beer and laundry detergents. A wide range of unpackaged fruit and vegetables will also be available.. See here for more information

Gillette launches premium division with first heated razor

Gillette is focussing on attracting smart tech enthusiasts in a move to draw  younger consumers. Gillette has launched premium division Gillette Labs, to broaden its audience appeal; particularly high-end consumers and early tech adopters. Innovation is key to the strategy, with a heated razor becoming the first product to launch as part of the premium offer.  See here for more information

Chivas Regal hosts annual cocktail competition

Now it its sixth year, the Chivas Masters Cocktail Clash saw selected finalists, from 14 countries, created their own pop up cocktail bars. Each bartender’s bar concept and cocktails were judged by industry tastemakers and the public.The big event represents Chivas’ belief that blended is better in life. See here for more information

Haeckels introduces biocontributing packaging

British wellness brand Haeckels, has debuted its ‘biocontributing’ packaging. The boxes for Haeckels’ scented candles and haircare and skincare sets, are crafted from mycelium, a material that forms the root system of mushrooms, combined with sawdust, flax, and hemp husks.

This concoction is grown around a mould, with the mycelium acting like glue. The resulting dried material is lightweight and resists impact and heat. An outer wrapper is made of seed paper—recycled paper pulp mixed with wild-flower seeds. After use, the mycelium box and the seed paper can be buried together, with the mycelium encouraging the seeds’ growth, making the packaging effectively a seed bomb.  See here for more information

Sipsmith looks to Victorians for festival inspiration

Category leader Sipsmith combined Victorian and contemporary features with it’s premium festival presence across 14 UK events this summer. The yurt stand was styled like the Victorian era gin palaces of the 1820s and offered served visitors bespoke cocktails and sampling experiences..

Doritos removes the name from its logo to appeal to Gen Z

Chip brand Doritos is forgoing its tagline and its logo in hopes to appeal to a new generation – Gen Z – that doesn’t like overt advertising. Doritos has officially changed its iconic tagline ‘For the Bold’ by launching a campaign focused on igniting consumers to take what they love to ‘Another Level’. Doritos has removed its logo from its advertising and social content and is instead building the brand with its iconic triangle design and the words ‘Logo Goes Here’. It hopes that fans recognize the classic colours of its bag, the chip-shaped icon and other notable Doritos attributes, like cheese dust, in its new push..

Yorkshire Tea make trees ‘proper important’

As part of Yorkshire Tea’s ongoing support for trees, the brand has created a cover-wrap for The Week Junior current affairs magazine for 8-14-year-olds. The wrap features a Shazam code to see trees grow from the page plus educational facts and puzzles. Yorkshire Tea has planted millions of trees and is committed to planting a million more by 2020 with the help of the Woodland Trust, UK schoolchildren and Kenyan tea farmers.

M&S rolls out discounts to food customers with reusable containers

In the same vein as Waitrose Unpacked trial, Marks & Spencer (M&S) plans to trial offering customers a 25p discount off each meal sold at its food-to-go Market Place counters if they bring their own reusable containers. Market Place counters, which serve hot and cold lunch-to-go options are available at 23 M&S stores across the UK and are currently used by 70,000 people each week. Since April 2018 M&S also offered a 25p discount on hot drinks in reusable coffee cups.  See here for more information

Desperados takes beer and body painting to festivals

Desperados invited festivalgoers to trial a complimentary, unique body marbling experience at selected UK festivals this summer. The brand welcomed those who dared to express their creativity and get psychedelic, with vegan-friendly, organic body art paint at a series of festivals also giving away 1,000 festival tickets. The activation was part of the brand’s campaign to establish itself as an iconic party beer with an experimentation theme.  See here for more information

Heinz Ed Sheeran X Heinz Tomato Ketchup, Tattoo Edition

Ed Sheeran, long-term lover of Heinz Ketchup, is now has matching tattoos with Heinz.The two have teamed up to raise money for Rise Against Hunger and East Anglia’s Children’s Hospices (EACH). Given Sheeran already has a tattoo of a Heinz Ketchup bottle on his right arm, it felt right that Heinz should get one to match! Of the limited back of 150 bottles, 104 will be given away via an online sweepstakes while three bottles will be auctioned at Christie’s auction house. The rest will be gifted to superfans or will travel to select museums across the globe for people to come and see. See here for more information

Vodafone creates infinity mirror experience

Vodaphone has crated a multi-sensory experience featuring infinity mirrors and neon lights, to mark the launch of its unlimited data plan. The ‘#BeUnlimited Experience’, takes visitors on a ‘sensory journey’ through four rooms with audio/visual experiences; from LED screens accompanied by a voiceover to a light and sound show with selfie booth area. See here for more information

Alpen ‘Reach Your Peak’ promotion

Alpen has hidden 20 golden tickets in selected packs for the launch of its new ‘Reach Your Peak’ campaign – inspired by Alpen’s mountain heritage. The £1 million campaign, which includes the on-pack promotion on core Alpen bars and muesli, was designed to increase consumer awareness and drive sales this summer. The campaign is also being supported by a wide range of POS toolkits to drive physical availability in store, as well as a strong digital campaign. See here for more information

 

Marine Conservation Society ‘Donate your guilt’

The Marine Conservation Society invites people to put their environmental guilt to good use and donate to the charity every time they forget their reusable bags, bottles and coffee cups etc. Offenders have the option of donating their time to clean a local beach rather than make a monetary donation. See here for more information

Lynx at the Brighton Pride Parade

The Lynx Pride float activation for Unilever, at the Brighton Pride Parade, included roller skaters, confetti cannons and an on-board DJ to create it’s beauty and lifestyle experience. Partnering with Superdrug and Unilever’s fragrance brand Impulse, the pop-up let beauty addicts and fashion fans try new products and enjoy free festival styling, including hair glitter and body jewels. Impulse hosted a giant rainbow swing, perfect for Instagrammers to take photos and share on the day. See here for more information

Weetabix turbo-charges ‘Any-Which-Way-A-Bix’ campaign

Tapping into the mass trend for customizing food, Weetabix is bringing back its disruptive Any-Which-Way-A-Bix messaging ready for the Back to School period. The multi-channel promotion will see a return of the TV ad, as well a social media influencer push and online campaign. There will also be new in-store activity and POS across major retailers, including digital screens and branding at store entrances. While Weetabix packs will continue to be emblazoned with the Any-Which-Way-A-Bix slogan. See here for more information

Rockstar Energy Drink gears up with Xbox

Rockstar Energy Drink and Xbox have unveiled plans to launch their largest fan-inspired gaming on-pack promotion to date, in support of the upcoming Gears 5 release. Gamers will have the chance to unlock exclusive in-game items and free XBOX game pass access by entering their pull codes at a promotional microsite. See here for more information

Zara’s ‘Edited’ collection lets you personalise items for free

Zara rolled out its ‘Edited’ customisation feature, which allows users to personalise their clothes with custom stitched names and phrases. The online feature enables customers to personalise any items in a newly released 28-piece collection with embroidery of up to 11 letters in a choice of two separate fonts, in a number of positions on different garments, for free. See here for more information

Forgotten Walkers brands gets some TV love

Walkers launched a campaign to remind parents just how irresistible Wotsits, Monster Munch and Quavers are – sparking the latent love they have for crisps. The TV ad which features parents going to great lengths to avoid sharing packs by placing them in spots their children would never think to look, reconnects them with their inner child. See here for more information

Jagermeister’s JagerHaus at UK music festivals

Launched in 2015, the music-focused platform and venue ‘JägerHaus’ has established itself as a key attraction at UK music festivals.

Coca-Cola gives Costa Coffee iconic Piccadilly Circus ad space

After 65 years Coca-Cola is giving way its Piccadilly Circus ad space to another drinks brand. Costa Coffee is taking over the iconic ad space for three days to promote its new ready to drink range – a first since the fizzy drinks giant started advertising there in 1954. See here for more information

Nike launches kids shoe subscription service ‘Adventure Club’

Nike launched a kids subscription service, to cash in on the £8.29 billion children’s footwear market. ‘Adventure Club’ will work in conjunction with Nike’s SNKRS app and offer children aged 2 – 10yrs three different levels of subscription. Subscribers can choose to play $20 a month for new shoes, once every three months, $30 for shoes once every two months, or $50 for shoes delivered every month. The footwear giant will reportedly donate or recycle the sneakers when they are returned. See here for more information

Hendrick’s Gin creates launderette activation

ike Hendrick’s Gin started to transport people to its gin world through a portal in a laundrette! The four-day ‘Portals to the peculiar’ event, is a multi-sensory experience enabling visitors to sample Hendrick’s Gin infused with rose and cucumber. Base on pre-registering for tickets, Lesley’s Launderette was free to enter and included two free drinks.

Old Mout Cider’s fresh pineapple give-away

Promoting its Pineapple and Raspberry fruit blend, Old Mout Cider has been giving away a medium pineapple free with every 10-pack purchase. The offer was merchandised in selected Sainsbury’s stores with an instruction leaflet for how to create an exotic cup with a pineapple.  We also came across a free glass offer from the brand, with every 2 bottles purchased in a local Costcutter, but it had apparently sold out within 2 days!

Back to school celebratory offers for parents!

Asda, clearly in support of helping parents celebrate getting their kids back to school, has merchandised its back to school dedicated fixture with a free wine glass offer with selected alcohol brands such as Goose Island, Campo Viejo Rose and Martini Asti Ice, in addition to price offers and a signature roll back offer on those brands.

Cocktails inspiration in Asda

Finally some interesting displays and offers captured out and about

Whitley Neill perfect measure offer.

Free limited edition wine goblet offer from Hardy’s.

£5 off Tesco clothing line F&F with £5 spend on any Kellogg’s cereal offer.

 

Win 1 of 5 hospitality packages plus 25 pairs of Premier League tickets, text to win promotion from Cadbury’s featuring Cadbury’s Fingers and Crunchy Melts.

Specially designed Skittles packs in honour of Pride and promoting #onerainbow – raising money for Switchboard, which is a helpline for the LGBTQ+ community.

 

Mars running its free cinema tickets promotion again, promoting Maltesers in this display.

A  display distinctively styled to the product packaging design.