Laphroaig brings its smoky flavour to life

Laphroaig set the drinks scene ablaze with a pop-up Smokehouse at London Cocktail Week. The Smokehouse offered classic cocktails with an unusual smoky twist, alongside cold-smoked bar snacks. Guests chose exactly how smoky they wanted their drink, from Gently Smoked through to the intense Bonfire Bite. With each playing on the intense cold-smoked flavour that has made Laphroaig famous. See here for more information

Maltesers celebrates female friendships

Maltesers is using the power of inside jokes to highlight the importance of female friendships in its latest campaign ‘Someone Gets It’. Aiming to show that friendship and laughter can help people overcome life’s struggles, the digital-first campaign features two 20-second videos and is supported by a tie-up with women’s social network and dating app Bumble.  See here for more information

Vodafone launches an augmented reality instant win promotion

Vodafone launched a time-limited instant win promotion giving customers the chance to win a brand-new iPhone 11 (and other Apple prizes), through an augmented reality game in various locations around London. The brand brought interactive ‘vatoms’ to life for 2hrs at a time in 6 locations, that changed daily. Supported by radio and influencers such as Love Island’s Maura Higgins and Tommy Fury, who helped to reveal the locations on their stories. Thousands took part across the 5-day period and some winners won on-the-spot! See here for more information

Rock Rose Gin new refill pouches

Dunnet Bay Distillers has released its Rock Rose Gin in recyclable refill pouches that can be returned to the company for free via the Royal Mail. Once returned to the distillery in Scotland, the pouches will be recycled into new items.  Delivered and returned by post, the packaging has been designed to allow consumers to refill their ceramic bottles of Rock Rose Gin, for £4 less than the price of ordering a new bottle.   See here for more information

GOAT launches AR ‘Try-On’ feature so you can try on the world’s rarest trainers

GOAT launched a new augmented reality ‘Try-On’ feature, allowing shoppers to virtually try on its rare and exclusive shoes before committing to a purchase. The new feature will allow GOAT’s 20 million users to see what some of the world’s most sought after trainers, including a range of the rarest Nike Dunks, Air Force 1s and unreleased samples, look like on their own feet. The new AR functionality is available on the trainer resale giant’s app on iOS now via its homepage. See here for more information

Elmlea hosts £1 curry club

Elmlea ran a curry club in London for a day on 9th October, to celebrate National Curry Week, with all dishes sold for £1. The proceeds from the food pop-up, went to charity FareShare, which helps to fight hunger and food waste. Miguel Barclay, chef and author of One Pound Meals, prepared chicken tikka masala, chicken korma and a vegetarian Thai green curry at the Shoreditch event. The low-waste menu items used Elmlea and commonly wasted foods, including tomatoes, potatoes, carrots, peppers, onion, chicken and broccoli.  See here for more information

Jagermeister’s ‘cursed canal cruise’ celebrating Halloween

Jägermeister teamed up with local bar mini-chain Ladies & Gents, to run spooky cocktail cruises on London’s canals. The cruises, during which ice-cold shots were served with Jägermeister as the star ingredient, ran twice each evening from Camden, winding along Regent’s Canal for two hours, including a route through the 1km-long Islington Tunnel, which, let’s face it is pretty spooky, even in broad daylight! See here for more information

Marmite wants to hypnotise its biggest haters into lovers

Marmite is using hypnosis in an attempt to convert haters of the divisive spread into lovers. The campaign invites the nation’s biggest Marmite haters to join a 15-minute hypnotic mind-control experience aiming to turn them into fans. It was developed with hypnotist and author Rory Fulcher. The Unilever brand says the film is ‘too powerful’ to be viewed by anyone under the age of 18. An edited two-minute version, with all hypnotherapy segments removed, is available on Marmite’s website. See here for more information

Sainsbury’s & Argos rolled out hidden disability sunflower lanyards

Sainsbury’s and Argos announced a nationwide roll-out of sunflower lanyards in stores as part of an initiative to support customers with hidden disabilities. Following a successful trial earlier this year, the initiative offers shoppers the option to pick up a free sunflower lanyard in store, which has been designed to act as a sign for store colleagues that they may need to provide a customer with additional support. See here for more information

Coca-Cola opens photo booth that lets visitors tick off their bucket lists

Coca-Cola created a photo booth where visitors could act out items from their bucket list. Headlining a music festival, skydiving and enjoying the last of the summer rays on the beach are some of the options. When they entered, visitors could select from six settings that included walking a catwalk, enjoying a snowy alpine spectacle and cheering pitch-side at a football game. Taking a sip of Coke activated their choice and revealed a secret room where they could act out their chosen scenario. A green-screen background enabled different backdrops to be inserted in post-production, while music, props and costumes helped visitors get into character for the photo shoot.  See here for more information

Premier Inn plumps up sales with a Pillow Fight Club

Hotel chain Premier Inn opened a ‘Pillow Fight Club’ – a spoof of cult Brad Pitt film Fight Club – with a video that explains the eight simple rules of the activation. It marks the introduction of new pillows across Premier Inn’s 800 hotels, with the product also available to purchase. The 400,000 old pillows will be used in pillow fight clubs in Bristol, Cardiff, Edinburgh and London. The pillows will then be recycled. For those who are more of a lover than fighter, there was a giant pillow wall to take selfies at.  See here for more information

Bombay Sapphire tempts consumers to unleash their creativity

New research commissioned by Bombay Sapphire, found that more than 52% of respondents hail technology as an enabler of self-expression, stating that smartphones, apps and social media encourage them to be more creative on a daily basis. Inspired by this insight, the gin brand revealed a new collection of AI artworks [created in collaboration with pioneering artist and designer Yinka Ilori], which was presented at this year’s Frieze London.   Now, Bombay Sapphire aims to shed a light on the topic further with a new series of works that play to the notion that human creativity supported by technological ability can indeed create something truly special. See here for more information

Adidas becomes first brand to sell directly through Snapchat game

Adidas has become the first retailer to sell items directly to consumers through a Snapchat game, as it launches a new 8-bit in-app baseball video game. ‘Baseball’s Next Level’ is a retro-style 8-bit home run derby game which users can play directly in the social media app. All the Adidas cleats will be also be available to buy via the brand’s website, each costing $130 and featuring 8-bit patterns and coin graphics. This comes amid Adidas’ push into the increasingly lucrative gaming market, having sponsored its first ever e-sports professional Ninja earlier this year. See here for more information

Hunter hides giant backpacks around London

Hunter ran a scavenger hunt across 3 major cities. For three days the brand hid giant versions of its new top clip backpacks around London. See here for more information

Leon makes foray into grocery with multi-category deal

Healthy fast-food restaurant chain Leon launched its first-ever grocery range onto the shelves of 600 Sainsbury’s, with plans to make retail a significant part of its business. The brand has created a 14-strong range spanning multiple categories, which it says will ‘pave the way’ for future launches. The launch is part of Sainsbury’s ongoing Future Brands drive, featuring more ‘distinctive’ suppliers. See here for more information

Unilever dusts off old ads for World Alzheimer’s Month

Unilever released a collection of archived advertising and brand images to be included in National Museums Liverpool’s My House of Memories app. The two organisations partnered up to support people living with dementia.  An easy-to-use and free to download app, My House of Memories, created by National Museums Liverpool, was developed for people living with dementia and their carers. Using the power of objects to evoke past experiences, the app includes visual and audio prompts to inspire conversation and the sharing of memories. See here for more information

Coca-Cola unveils bottle made with plastic from the sea

Coca-Cola has introduced its first ever sample bottle made using recovered and recycled marine plastics. The company said ‘breakthrough technology’ had enabled it to transform low-quality plastic into high-quality food-grade packaging. Around 300 sample bottles have been produced using 25% recycled marine plastic, retrieved from the Mediterranean Sea and beaches. See here for more information

Self-care labelling for Topshop and Topman

Havas London and the Campaign Against Living Miserably (CALM) teamed up with Topshop and Topman to create a revolutionary new clothing care label designed to promote mental wellbeing and self-care in young people. Playing on the idea that all clothing has a care label inside with instructions on how to look after it, this oversized care label is designed to be stitched to the outside of clothing, encouraging people to instead look after themselves. See here for more information

Sol celebrates summer sun with pop-up bar

Sol invited Londoners to combat the summer blues, enjoy a Sol in the sun at the UK’s first bar where the sun never sets! Designed to extend the British summertime just as the clocks went back, it bottled up the feel-good power of the sun in Shoreditch. The Sol Bar was filled with special sun lamps to give the optimal amount of sunlight in a day, stimulating the release of serotonin and visitors to enjoy the vitamin D-boosting benefits of the sun, along with the scents, sounds and warm breeze of summer air.  See here for more information

Customised Quality Street is back for Christmas 2019

Confectionery brand Quality Street is re-running its service to personalise tins and fill them with consumer’s choice of selection (minimum of three varieties) in 17 John Lewis stores this Christmas. See here for more information

Two Farmers crisp line launches with 100% compostable packet

Two Farmers, a new UK-based crisp brand, aims to redefine the snack sector with the launch of its artisan range of crisps in 100% compostable packaging.  The brand is the brainchild of two Herefordshire potato farmers who decided to develop their own range of hand-cooked crisps that celebrates local ingredients whilst causing minimal impact to the environment, with a 100% compostable packet. See here for more information

Birds Eye and Sainsbury’s team up for frozen veg in-store ‘takeover’

Birds Eye and Sainsbury’s teamed up for a promotion to re-merchandise the entire frozen veg aisle at Sainsbury’s Kiln Lane, Epsom according to colour. As part of the brand’s ‘Eat in Full Colour’ ad campaign, freezers were covered with Birds Eye branding for three weeks. See here for more information

BT pop-up to teach children how to code

During half-term, BT hosted a pop-up activation in the centre of London’s Piccadilly Circus to get children involved in the campaign’s creative – even developing their very own avatars using code. These avatars were then lit up on a Piccadilly Circus billboard.  The activity marked the launch of the brand’s new campaign ‘Beyond Limits’ focussed on the company’s ambition to help families and communities across the UK, and companies in Britain and around the world. See here for more information

Aldi launches ‘Aldi-Ploma’ wine course

UK discounter Aldi launched an online wine course for shoppers comprising a free-to-download online course and tutorial, with the aim of making the wine aisle ‘less baffling’ for consumers. The retailer, which has gained a strong following for its popular range of wines in store, says that although the newly launched course, which is available now, is free to download, it is best accompanied by its three Wine Discovery cases, which can be bought from its online shop for around £110See here for more information

Argos partnered Lego Hidden Side for ghost hunt activation

Argos partnered Lego to offer an immersive experience led by professional ghost-hunter Yvette Fielding. The retailer transformed its Tottenham Court Road store into “Arghost” for the Hallowe’en-inspired event that centred on Lego’s new Hidden Side toy range. Utilising Lego’s AR-enabled smartphone app, the activation took over two floors of the shop, which became a themed ghost walk. Fielding told London ghost stories and took children around the experience to put pieces of a puzzle together and uncover the Hidden Side range. See here for more information

Whyte & Mackay offers chance to win 50-year old whisky

Scotch fans are being given the chance to win one of 1,500 500ml bottles of Whyte & Mackay’s 50-year-old blended Scotch whisky. Worth approx. £5,000 each, they cannot be purchased anywhere. Each promotional bottle label includes a unique code, which can be uploaded online to allow customers to enter a monthly draw. The offer is supported by a ‘tongue-in-cheek’ campaign across the UK, with adverts across print, online and out of home. See here for more information

Cadbury opts for digital as it looks to dial up brand love

Cadbury launched an entertaining campaign for its Heroes miniatures range that focuses on digital content, in a move to engage consumers more than with a traditional media plan. Its first advertising campaign since 2013, ‘Families Reunited’ features parents trying to reconnect with their teenager children by getting involved in their hobbies. Cadbury is pushing consumers to engage with long-form format in order to build more brand love and ensure that Heroes cut through the noise online. See here for more information

LTA launches AR-based safeguarding campaign

The LTA and Sport England have announced a partnership to launch a new safeguarding awareness campaign, entitled ‘Safe to Play’.  It involves augmented reality pocket cards, which can be scanned using a smartphone camera, to take the user to digital resources aimed at keeping children and at-risk adults safe. For example a dramatised video tells one family’s story of abuse in sport and there are video guides on how to identify the signs of abuse and tips on staying safe in sport. See here for more information

Weetabix launched a limited-edition pink pack to support Asda’s Tickled Pink

Weetabix supported Asda’s Tickled Pink initiative by giving the distinctive yellow box of Weetabix Original an exclusive blushing pink makeover.  The brand is donating £100,000 to the research and care charities Breast Cancer Care and Breast Cancer Now through Asda Tickled Pink. The limited-edition pink pack will appeared at the front of Asda stores nationwide throughout October to celebrate Breast Cancer Awareness Month. See here for more information

The Times turns Westminster Station into a jungle

The Times and Sunday Times took over Westminster Station, rebranding it as Westminster Jungle to reflect the increasingly raucous state of British Politics and reinforce their commitment to keep readers well-informed in confusing times. It marks the beginning of their second ‘Politics. Tamed.’ campaign, which portrayed politicians as animals in a Westminster zoo. Now, the animals have broken free from their benches and nature has taken over, as they roam the jungle and take hold of the House of Commons. See here for more information

Debenhams’ Help for Heroes live mannequins

Debenhams participated in a Help for Heroes campaign by featuring ‘live’ mannequins in its window displays – including veteran amputees and fashion influencers.  Debenhams has supported the charity for five years and since then it has managed to raise over £2.3 million. Help for Heroes’ ‘40,000 Strong’ campaign aims to highlight research that shows 70 per cent of veterans who went through the medical discharge process had a negative experience. See here for more information

Debenhams also introduces autism hour

Debenhams launched a new campaign with National Autistic Society to encourage other retailers and businesses to hold autism hours. According to National Autistic Society, there are around 700,000 autistic people in the UK and 64 per cent of them avoid going into stores. On October 8th, between 11am and 12 noon, the department store chain aimed to create a more autism-friendly shopping experience by turning down music and dimming bright lights. Debenhams stores will also be sharing information about autism with staff and customers. See here for more information

Glamour launches beauty festival in partnership with Boots

GLAMOUR announced the GLAMOUR Beauty Festival in partnership with headline sponsor, Boots. Holding its debut in Manchester it featured different zones for visitors to explore, for example hair, skincare, make-up, fragrance etc. Other brands are also involved, such as Estee Lauder, Too Faced and Clinique. See here for more information

KP Snacks partners with Movember with ‘Check your nuts’ campaign

KP Snacks announced a new partnership with Movember to get more people talking about testicular cancer, the most common form of cancer among young men. A series of events and initiatives are planned throughout November to raise awareness and to break down taboos associated with testicular cancer. KP Nuts will also support the partnership with an outdoor and print ad campaign encouraging men to ‘Check your nuts’. See here for more information

Energizer helps make Christmas last longer

Energizer is helping to make the spirit of Christmas last even longer by teaming up with market leader in personalised gifts, Photobox. Rolling out in major retailers and grocers across UK, Italy, Germany, Australia and New Zealand, the gift with purchase promotion offers every consumer buying an Energizer product £10 off personalised gifts when they spend £25 or more with Photobox. See here for more information

Carlsberg unveils ‘world’s first’ paper beer bottle

Danish beer giant Carlsberg unveiled designs for what it claims is the world’s first paper beer bottle made with sustainable and recyclable wood fibres. The brewer revealed two prototypes for its green fibre bottle, both made from sustainably sourced wood fibres and with an ‘inner barrier’ allowing the bottle to hold beer. One uses a thin recycled PET polymer film barrier, while the other has a bio-based PEF polymer film barrier. See here for more information

Victoria’s Secret takes bra-fitting service on tour

Victoria’s Secret is taking its bra-fitting service on tour via a double-decker bus. The Routemaster has been overhauled to deliver a quality shopping experience at universities across the UK and features Victoria’s Secret’s signature fitting rooms, product displays and a giveaway bar. See here for more information

Max Factor gets artistic with Facefinity gallery

To celebrate the relaunch of it’s Facefinity All Day Flawless product, Max Factor ran a 2-day immersive pop-up experience at London Waterloo, allowing customers to find their ideal shade from its 40-strong range. The installation featured a suede-lined entry tunnel, created to reflect the product’s velvet finish and a balloon test to demonstrate how the product performed against other foundations. See here for more information

WWF and Sodexo serve up students’ favourite foods with a planet-friendly twist

Global services company Sodexo and WWF have collaborated to raise awareness of the impact of food choice to university campuses across the UK, with the launch of ‘The Finer Diner’. With food being responsible for almost 60% of global biodiversity loss, the touring pop-up initiative aims to educate students on the environmental benefits of plant-based foods by offering a tasty, planet-friendly twist on classic student dishes such as tacos, kebabs and curry. See here for more information

Adidas offers gift cards for old clothes

Adidas has become the latest retailer to create a trade-in programme offering shoppers gift cards and loyalty points for their old clothes.  ‘Infinite Play’ has been launched in partnership with StuffStr and allows UK customers to exchange any Adidas items they have purchased over the past five years. Using Adidas’ app or website shoppers can either choose to have their items collected directly from their home or to use a Freepost bag to post items from their local Post Office. See here for more information

Marriott unveils ‘Seat of Dreams’ experience at Old Trafford

Manchester United’s Official Hotel Partner, Marriott Hotels, unveiled its new Old Trafford activation ‘Seat of Dreams’. The in-stadium experience offers fans the best seat in the house as part of the brand’s sponsorship of the Premier League giants. It gives fans the chance to watch the match from a coveted vantage point near the halfway line and in the company of club figures such as Wes Brown and Park Ji-Sung, with complimentary food and drink also available. See here for more information

Karma connects consumers with local discounted foods

Swedish company Karma opened it’s latest UK hub in Brighton, connecting consumers with local restaurants, cafes and grocery stores who sell their unused food at half price, incentivising retailers with additional income and shoppers with discounted costs. To satisfy growing demand, Karma has partnered with Electrolux to develop a smart refrigerator that allows users to order surplus food and unlock the fridge from Karma’s app. In Sweden the company is trialling placement of smart refregerators in Stockholm’s central underground station, so consumers can conveniently pick up their groceries on their commute home. See here for more information

Airbnb marks 60th anniversary of Barbie with Malibu Dreamhouse stay

Barbie listed her glamorous Malibu beach house on Airbnb for a lucky holidaymaker to enjoy! It was available for a two-night-stay to celebrate the 60th anniversary of the fashion doll created by manufacturer Mattel. This listing was written up as if penned by Barbie and highlighted the key features of the hillside property with its outdoor terraces, infinity pool and cinema room!  See here for more information

Monopoly invites Londoners to step inside the board game

Hasbro’s Monopoly is creating a theatrical activation of the board game. The 75-minute experience will require participants to complete team challenges before they buy properties and move around the board. Theatre company Selladoor Worldwide is working with Hasbro to create the activation, which is due to open in London next year. Hasbro and Selladoor plan to roll out numerous experiences over the next few years utilising the wider Hasbro brand portfolio, which includes Operation and Jenga. See here for more information

Reebok launched world’s first sneaker rental service ‘Reebok-To-Go’

Reebok has launched the world’s first ever sneaker rental service in a bid to encourage more people to walk and run. Reebok-To-Go aims to provide an alternative to the increasingly popular e-scooters, offering commuters the option to hire brand new GPS-fitted shoes for free. The shoes are equipped with a QR-Code which you can scan with your phone, just like e-scooters, to unlock and start using. According to research conducted by Sweden Radio, only two out of 100 e-scooter journey’s replace car journeys, meaning the large majority of journeys are replacing walking. See here for more information

Seedlip Drinks introduced ‘world’s first bottled NOgroni’

The drink, which is a non-alcoholic twist on the classic Negroni, had its debut at The World’s Best Bar Awards in London 2017, and has been a popular non-alcoholic listing in bars around the world ever since. Now Seedlip has brought the NOgroni into a bottled concept, which it launched exclusively with London’s Selfridges. The launch also coincided with the 100th anniversary of the Negroni this year. See here for more information.

Beer Hawk craft beer advent calendar

Every kind of advent calendar imaginable and more are on the shelves, but you will need to clear some space for this whopper containing a selection of 24 cans and bottles from Beer Hawk. Promising a Beer ‘ADVENTure’, its treats are from 14 different countries and include Copenhagen’s Mikkeller, Norway’s Amundsen, Belgium’s Bosteels and Thornbridge. It is even available gift-wrapped to look like a speaker.  See here for more information.

Sainsbury’s is tapping into Goole Cloud to spot food trends

Sainsbury’s is applying machine learning to Twitter feeds, Instagram posts and foodie blogs to help it spot the next ‘avocado on toast’. The supermarket has worked with Google and Accenture to build an insight tool that ingests social media posts, editorials and other public information in order to predict the next big food fads. It will adjust product ranges in stores in response to local online hype. See here for more information.

H&M to launch rental service


H&M is launching a clothing rental service enabling loyal shoppers to hire selected party dresses and skirts from its sustainable range, Conscious Exclusive collections. The rental pilot will take place at H&M’s newly refurbished store in Stockholm. Customers can book a time at the rental space where a stylist will select personalised pieces that they can rent for a week. They can rent up to three pieces at once, each costing 350SEK (£28). See here for more information.

A few in-store activation spots we liked

Green & Blacks pairings

Kellogg’s mix n’ match feature

Country Life and English Heritage


And Tanqueray in South Africa