Bombay Sapphire teamed up with Floom

Bombay Sapphire teamed up with Floom to create a Bombay Sapphire Garnish Wreath as a unique festive gift for gin fans. The wreath featured a selection of garnishes for seasonal cocktails, such as dried oranges, star anise, cinnamon and lemon wheels.  It came with a 35cl bottle of the brand’s iconic gin and a series of festive cocktail recipes such as ‘Green Apple and Thyme G&T’ and ‘Sugar, Spice and Everything Nice’. It was topped off with ‘Bombay blue’ baubles and delivered in a bespoke blue gift box.  See here for more information

Mountain Dew teamed up with Call of Duty for on-pack promotion

Mountain Dew® teamed up with Call of Duty® game series to give UK gamers and Mountain Dew fans ‘Double Experience Points (XP)’ for the release of ‘Call of Duty: Modern Warfare®’. Mountain Dew consumers were simply required to enter a unique XP code found on every pack to unlock double XP. Seven million codes were available, each enabling 15 minutes of double XP during the multiplayer online mode. In effect this gave Mountain Dew fans an extra boost and the opportunity to reach the level cap faster than their fellow Call of Duty competitors. See here for more information

Taylor’s Port sales in Coop, fund reforestation project

The Co-op and Taylor’s joined forces to fund a reforestation project in the Douro Valley and Northern Portugal, which has been severely impacted by forest fires in recent years, through sales of Port this Christmas. Nearly four football pitches worth of trees are expected to be funded by Co-op through sales of Taylor’s Select Reserve Port during the festive period. See here for more information

Nutri-Genetix announced plan to roll out ‘genetically personalised shake’

Nutrition company Nutri-Genetix has turned to the crowd to fund the launch of a genetically personalised nutrition shake. It is planning a new year launch of its shakes through an online monthly subscription model. Subscribers will receive a mouth swab DNA testing kit to carry out at home and send back to the company, which will then analyse the sample and blend a tailored shake to meet the ‘specific needs of each individual’.  See here for more information

Toys R Us partnered with Snapchat to launch shoppable AR virtual toy store

Toys R Us became the latest retailer to utilise Snapchat as it launched an ‘augmented reality (AR) store’ where its toys come to life. The new Snapchat Portal Lens was launched in Canada and is now available ‘anywhere anytime’ through the Snapchat app. The feature brings products to life and allows users to virtually interact with them.   See here for more information

St-Rémy launched festive knitwear edition

St-Rémy introduced a festive ‘statement style piece’ for its St-Rémy XO. The French brandy’s festive edition, which was exclusive to Waitrose, priced at £22, comprised the iconic XO bottles dressed in a cosy knit jumper. It will be available throughout the winter season. See here for more information

Alibaba’s Singles Day was a staggering success


Alibaba raked in a whopping $38 billion as its Singles Day Shopping event attracted millions of shoppers. Singles Day, also known as 11.11, ran for 24 hours and saw sales top $1 billion in the first minute and eight seconds. Within the first nine hours Alibaba had made the equivalent of two thirds of the revenue its rival Amazon made in its entire third quarter this year.  See here for more information

Mars launched vegan Galaxy bar in confectionery first

Mars launched a vegan version of its best-selling Galaxy bar in the UK, the first move by a large mainstream confectionery brand to offer consumers a plant-based alternative to milk chocolate. The new variant, certified by the Vegan Society, is available in three flavours: smooth orange, caramel and sea salt, and caramelised hazelnut. On sale online and in-store at Tesco, Ocado and Amazon, it costs £3 for a 100g bar, double the price of the regular Galaxy. See here for more information

L’Oréal’s Eiffel Tower installation for Lancome, with charity donation

L’Oréal’s Lancôme erected a 36-foot Eiffel Tower at St Pancras International station with a pop-up shop at its base. Playing a flashing LED light show, the tower was decorated with more than 1,500 bottles of the brand’s La Vie Est Belle fragrance, these will now be donated to cancer-support charity Look Good Feel Better afterwards. See here for more information

Apple launches health research app

Apple is rolling out a new health research app that allows iPhone and Apple Watch users to participate in scientific studies. Users can participate in three studies, including a Women’s Health Study that involves tracking womens menstrual health.  Those who wish to participate can do so by downloading Apple’s ‘Research’ app in its App Store. Participants using Apple Watches or an iPhone can contribute data around movement, heart rate and noise levels, captured during everyday activities, from taking a walk to attending a concert. Users can also control the type of data they wish to share with each study. Those studies could, in turn, generate outcomes that Apple would then use to build new products. See here for more information

Yoox app now lets you dress a virtual avatar of yourself


Yoox has introduced a new feature to its AI-powered virtual mirror app allowing customers to upload selfies to create their own personalised digital avatar.  YooxMirror was launched in 2018, offering customers the ability to explore the retailer’s catalogue by virtually dressing an avatar called Daisy. Now users can upload a selfie or photo to create a personalised virtual 3D model of themselves, which they can then dress and share their favourite looks on social media.  See here for more information

Ferrero opened Kinder Bueno New York pop-up

To launch its popular chocolate bar in the US in November, Ferrero created the Kinder Bueno Sweeteasy, an exclusive pop-up event. Full of hidden layers and sweet surprises, inspired by the secretive discovery associated with a speakeasy, the interactive experience took visitors on a journey through the layers, flavours and textures that make up Kinder Bueno and even included a Kinder Bueno vault.  See here for more information

First instant muffin in a pot unveiled by Fuel10K

Protein brand Fuel10K claimed a UK first with its latest breakfast innovation – an instant oat muffin in a plastic pot. Available in Double Chocolate and Banana & Chocolate, Breakfast Oat Muffin is a similar concept to mug cake mixes like Dr Oetker’s Pud in a Mug. It is prepared by adding water and microwaving for 45 to 50 seconds. See here for more information

Argos and Google created boat experience to illustrate how to use smart devices

Having established that 2/3rds of people who own a smart home device, don’t use them to their full potential, Argos and Google created what they called Britain’s smartest boat to demonstrate how people should be using their devices. Onboard the ‘houseboat’, moored at St Katharine Docks, East London, for just a day a group of eccentric characters, playing the role of prospective flatmates, demonstrated ways to use Google Nest products.  Visitors received a Google Nest Mini to use in their own home. Argos also offeres five people the chance to win an overnight stay on the boat with a dinner cooked by a chef. See here for more information

M&S Food looking to ‘debunk myths’ over its prices in campaign focused on value

Marks & Spencer is overhauling how it talks about the value of its food as it looks to ‘debunk the myths’ over its pricing and talk up its points of difference on quality. Its new ‘Re-Marks-able value’ positioning started to appear across shelf edge ticketing in November, in-store communications and social media. It was designed to draw attention to its pricing, highlight that prices have been lowered and talk up quality. For example, communications around a 500g packet of 5% beef mince highlight that it costs £3.50, is British and had its price lowered in October 2019. See here for more information

Happy Meat introduced ‘eco-friendly’ steak box

A new direct-to-consumer meat-box delivery service, which claims to offer shoppers ‘unmatched traceability’, has been launched by start-up supplier Happy Meat. The Devon-based brand started taking orders for what it also described as Britain’s first ‘climate-friendly’ beef, which was both premium grade and traceable to a single free-range cow. See here for more information

Tanqueray analysing auras and brainwaves to find perfect cocktail

Tanqueray hosted a festive sensory experience that included photographing people’s ‘auras’ and using facial recognition technology to find out which cocktails would best suit their tastes! In a secret bar, the gin brand hosted an experience that involved analysing senses through brainwave activity. The activation located in Bloomsbury House in London, ran for 9 days in December. See here for more information

Deliveroo created a cashpoint to dish out bacon sarnies!

Deliveroo launched the world’s first bacon sandwich ATM in the City of London ahead of 13 Friday which is supposedly the most hungover day of the year – the day after all those Christmas party shenanigans. See here for more information

Canada Goose opened store with artificial snow storms but no products!

Canada Goose launched a new store which subjects customers to daily artificial snow storms, but contains no products. ‘The Journey’, launched in Toronto, was designed to recreate the conditions and atmosphere of the artic, -20 degrees and using a mix of OLED TV screens, 4K laser projections, walls designed to mimic rock and of course artificial snow machines, even a glass floor that simulates ice cracking when walked on. Customers exit into a retail area, where they can search and purchase items on a digital kiosk, which will be delivered the next day. See here for more information

BrewDog offered free beer to voters (again)

Craft brewer BrewDog brought back its ‘Vote Punk’ campaign, offering everyone who voted in the general election a free beer. To get the free pint, voters had to take a selfie outside a polling station and then show it in any BrewDog bar on the same day. People who voted by post could show their postal registration confirmation to qualify.  See here for more information

Habito spices up financial jargon with illustrations to soothe mortgage stress!

A survey by Habito, the online mortgage broker, found that people’s sex lives can suffer when they face mortgage application anxiety. One in ten couples surveyed, equating to nearly half a million Britons, admitted that getting a new mortgage stressed them out so much that they weren’t intimate with their partner during the entire process, while one in 20 confessed it caused them to sleep in separate rooms. So Habito drew inspiration from the Kama Sutra, creating its own version of the ancient Indian Sanskrit text on sexuality, eroticism and emotional fulfilment. See here for more information

Visa spread Christmas cheer with retailer competition

Visa invited independent retailers to create their own copycat videos of its 2019 Christmas advert, as part of a nationwide competition. The campaign saw one retailer gifted a prime-time Christmas advertising spot on national TV. The competition is designed to complement Visa’s festive message to encourage shoppers to show their local high street some love and shop locally. See here for more information

Wines of South Africa ‘restaurant safari’

Wine tasting with a difference: 20 winemakers, four restaurants, two Land Rovers and 12 buyers, sommeliers and restaurateurs. It was a ‘restaurant safari’ designed and devised in partnership with Wines of South Africa, as part of its South African Wine Festival, to give the panel of buyers the closest experience they could get to South Africa, without actually going there. See here for more information

KeyStore and SGF launched children’s fruit loyalty scheme

Scottish symbol group KeyStore joined forces with the Scottish Grocers Federation’s Healthy Living Programme to launch a fruit loyalty scheme for children. The Welby fruit loyalty club incentivises children to choose a banana, apple, orange or pear instead of confectionery by giving them a loyalty card that is stamped each time they buy a piece of fruit – the fifth piece of fruit is then completely free of charge. See here for more information

And a couple of in-store spots to share

Sipsmiths ‘Win a year’s Experimental Gin’ offer in Waitrose.


Glenfiddich sensory display in Sainsbury’s.