The Great British pub is the beating heart of many local communities and one of the worst Covid19 hit segments of the economy.  Made For Drink wanted a campaign to show its support for this vital part of the hospitality industry, driving punters back into their locals to help kick start the Great British pub revival.

Made For Drink created a Hospitality bond box consisting of 8 packs of delicious Chorizo Thins and 7 packs of Salami Chips + £5 note, to encourage punters back into their locals for a first drink on Made For Drink.

On top of the cash promotion was a second-tier, encouraging punters to register their local for a chance win 1 of 5 £100 bar tabs that can be spent in their nominated venue.

Supporting the campaign is a 3-month performance marketing campaign driving targeted individuals to the promotion.

#HOSPITALITYBOND

About Made for Drink

Inspired by drinking cultures around the world, Made For Drink create intensely delicious snacks that pair beautifully with a drink.

To create the tastiest snacks, they source quality ingredients from carefully-selected suppliers: Free-range Devonshire ducks from Creedy Carver, traditional Hungarian salamis following recipes 150 years old, authentic Spanish chorizo from a small family producer in Galicia.

Real, simple, exceptional food to bring people together in the perfect moment.

www.madefordrink.com

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