We are delighted to announce we have just launched a new promotional website into the US for Bimbo Bakeries.

Exclusive to Walmart, shoppers simply have to buy 4 products from the Bimbo Bakeries range that includes Thomas, Arnold, Brownberry, Oroweat, Entenmanns, Little Bites or Sara Lee. Upload their receipt, allowing the system to automatically verify via OCR if the purchases are valid, and then claim a free children’s book through NourishingReading.com.

There are 12 books in total to collect from the Back to School Favourites range and cover ages 5 – 12.

The promotion has built in partnership with VCG the fixed fee risk specialists.

More information on our expertise in OCR promotions can be seen here.

Grand Central develops promotional, reward and corporate websites as part of integrated campaigns for some of the biggest brands and organisations. For help with planning, designing and building your digital requirements please contact us at

hello@grandc.co.uk / 020 8546 0150