It has been a month packed full of rich activations. That said there has been surprisingly few valentines promotions, instead, we have seen a flurry of bold and unique activation mechanics. There continues to be a steady stream of cash prizes too, only this time executed with more thoughtful messaging. Stay tuned to see what madness March brings…

 

Barilla – Playlist Timer

Barilla teamed up with Spotify to design eight playlists to assist with the cooking of a variety of pastas. Each playlist lasts the exact amount of time it takes to cook the perfect pasta.

  • Engages consumers in the preparation of the product
  • Illustrations by eight Italian artists of international calibre
  • Sparked up lots of publicity on social media

 

BrewDog – Gold Can (24-Carat)

BrewDog have taken Willy Wonka’s golden ticket to a whole new level with their golden can!

  • Winners will find a can wrapped in gold paper encased in their pack of Hazy Jane
  • Prize: 24-carat gold can (15K), BrewDog shares (10K), VIP tour of Ellon HQ Brewery
  • Only available on orders of Hazy Jane (12x, 24x, 48x 330ml packs) from brewdog.com
  • Supported on social media channels

 

 Deliveroo, Wingstop, Tinder – Deliver Date

‘Love at First Bite’ as Deliveroo team up with Wingstop and Tinder to deliver more than just food this valentines day.

  • 30 local singletons featured on 1,000 Wingstop chicken wing boxes, distributed nationwide by Deliveroo
  • Simply scan the QR code of the profile you like and see if it’s a match
  • Unique in supporting singletons on valentines day

 Ferrero Rocher – Valentines Boquet

A rare and thoughtful activation by Ferrero Rocher that empower retailers to pass on a gift to loyal shoppers in their community.

  • Exclusive to convenience retailers
  • Retailers given a chance to win one of three luxury bouquets to gift to shoppers
  • To enter retailers must order the Ferrero Rocher FSDU or share an image of their boxed chocolate range via twitter or direct email

 

Jose Cuervo – Margarita Margherita

A tongue puckering flavour fusion. Jose Cuervo have made both a Margarita-Margherita (Pizza) and a Margherita-Margarita (Cocktail) to celebrate National Margarita day.

  • Partnered with vendors and restaurants to freshly make and deliver the pizzas on 22nd February/National Margarita day
  • Pizzas delivered in a branded box and served with a mini cocktail
  • Pre-order on the Jose Cuervo website
  • Advertised on Jose Cuervo social media channels

 

Cointreau – Margarita Doorstep Delivery

Another National Margarita day activation; this time, Cointreau are celebrating by delivering margaritas door to door to a lucky few.

  • Cointreau partnered with Supper London to deliver the margaritas door to door
  • Bartenders drove around on the colourfully branded bikes delivering margaritas to a lucky few and complimentary drinks to anyone who ordered form Supper London
  • Whilst there is no mechanic at play here, is it really a margarita without Cointreau?

 

Old El Paso – Unbox Friday Campaign

(Fajita) Friday’s are back! and Old El Paso are making sure it is something for everyone to look forward to.

  • Brand takeover for the last hour of Hits Radio Drive Show with Gemma Atkinson and Wes Butters every Friday until the 12th March
  • Weekly Unbox Fajita Friday promo to run across KISS Radio and social channels
  • Jordan Banjo (KISS presenter) sharing weekly video on how to create the perfect Fajita Friday

 

Guinness & Hop House – Free Glass

‘Bring It Home’ is the message as Diageo offer a free branded pint glass with purchase and align with the Six Nations Rugby tournament.

  • Free gift with purchase of Guinness and Hop House packs
  • Trade quality glass to provide pub experience in the absence of on-trade
  • Two different beers offer up a larger demographic

 

Absolut – Limited Edition Bottle

The latest limited edition bottle by Absolut is their most responsible yet, made from 60% recycled glass and embossed with 16 swirls that symbolise togetherness in a time of shared hardship.

  • Supporting free gift with purchase

 

Peroni – An Italian Sharing Moment

Peroni pay homage to their roots and focus on togetherness at the dining table.

  • Prize draw – Scan the QR code on pack and follow the blue ribbon to be in with a chance of winning
  • Ultimate Memento – All expenses covered, shared dining experience with five friends
  • Supporting prizes – Peroni gift box including Peroni beer, glasses and a bottle opener

 

Cadbury – Find A Legend, Win A Legend

Cadbury have partnered with the most iconic football clubs in the UK to bring you Cadbury FC and here is their latest promotion:

  • Find any one of six Premier League Legends shirts in your Cadbury’s pack to win
  • VIP experience tailored to each legend
  • Supporting prizes include club shop voucher (up to £10) or a personalised message from on of the Legends

 

Little Moons – TikTok

Little Moons are a combination of traditional Japanese mochi and ice cream. You may have seen them in the headlines recently but not in-store, Why? Little Moons recently released a TikTok video that went viral (see link below) causing somewhat of a gold rush and clearing out stock in major retailers. A reminder of TikTok’s unique user base and craving for fresh new brands.

  • 1300% sales increase in Tesco
  • 700% sales increase across the board
  • Positive impact on convenience stores where the multiples lost out due to sell-through

TikTok video

 

Lindt – Indulge Your 5 Senses

The master chocolatiers ensure no stone is left unturned when it comes to ones enjoyment of chocolate.

  • Highlights all enjoyable aspects of consumption experience
  • Pictures and messaging take the customer on a journey with their 5 senses
  • Prize value messaging supported by FSDUs and aisle fins provide stand out in store

 

M&S – ‘Dine In’ Meal Deal

This not just a meal deal… This is an M&S meal deal.

  • Choose a top quality Main, Side and desert for £10
  • Endorsed by Fred Sirieix
  • Focus on the occasion, make it a luxury night in while restaurants are closed
  • Vouchers and E-Vouchers available to promote gifting
  • Promoted in store and via social media channels

 

Cadbury – ‘Make It Yours’

Cadbury’s are giving the consumers a choice to pick from one of six £5K prize packs, each assigned to a delicious hot chocolate.

  • Fun and aesthetic design design work
  • Variety of prizes to appeal to a larger audience
  • Thousands of hot chocolate kits to be won as supporting, instant win prizes

 

McVitie’s – Too Good Not To Share

An in store progression from McVitie’s  national Too Good Not To Share campaign.

  • ‘Win 10K to share with your family’
  • Only in ASDA
  • Cash prize enhance with a message of sharing

 

Ready Brek – ‘Central Heating For Everyone’

Ready Brek are back with their free heating promotion, taking the warmth from their bowls and putting in to your house.

  • Amplified version of last years campaign with new supporting content and media channels
  • Media support: In store POS, Social media, YouTube, National TV ad
  • Brand DNA association with warmth
  • On pack promotion offering consumers a chance to win free heating for a year

 

KitKat – Win A Break From Bills

The latest break KitKat are encouraging their consumers to take is a break from their bills.

  • Eight 10K prizes up for grabs with lucky bars found inside KitKat packs
  • Supporting prizes of £50 to be won every hour, every day from 9am – 7pm
  • Enhances brand positioning in terms of ‘break’ concept
  • Supported by a promotional microsite

 

Nescafe – Win a 30K Salary For The Year

Who ever said you had to have a job to earn a salary, just drink coffee!

  • Chance to win £30K with purchase of Nescafe Original
  • Supporting prizes of £500 to be won every day
  • In store POS with supporting microsite for competition entries
  • Cash prize enhanced with salary association, helping boost the spirit of the nation

 

Maltesers Bunny – Weekly Cash Prize

Malteser Bunnies are hopping about the shelves again and they have brought their orange flavoured friend along for the action.

  • New product supported with Text To Win prize mechanic
  • Range of cash prizes available ranging from £50 – £1,000 to be won across 13 weeks
  • Co-op specific promotion running along side with a £10,000 prize promotion and a series of smaller £10 supporting prizes
  • Supported in store FSDU
  • Maximum of one entry per week, no purchase necessary

 

Grand Central develops innovative shopper marketing solutions for a host of brands and organisations. For help with planning, designing and building your requirements please contact us at:

hello@grandc.co.uk / 020 8546 0150