March has seen some truly inspired activations in light of various celebrations such as International Women’s Day, Easter, St.Patrick’s Day & of course, arguably the most important of them all, Mother’s Day. We have also seen a huge uptake of gifts with purchase within the drinks category. Safe to say it has been a month of giving all around.

Desperados – Rave To Save

In an effort to support the Nightclubs & Venues that have been affected heavily by the pandemic, Desperados have launched an app that quite literally raves to save…

  • ‘World’s first-ever dance powered fundraising app’
  • App records steps made when dancing ad Desperados donate one Euro for every 1,000 step – users also invited to boost donations by contributing directly via the app
  • Series of eight virtual parties, kicking off in Berlin
  • Partners: Beatport will deliver the event via their YouTube channel & Elrow will organize the event

KitKat – Vegan Bar

Having listened to their customers, KitKat is launching a Vegan bar

  • Supported on social media channels and trade media
  • Leveraging a growing trend to expand the target audience

Jameson – St.Patrick’s Day

The pubs were closed but Jameson stayed true to its heritage and found a way to celebrate St.Patrick’s Day.

  • A virtual event bringing together food and drink to celebrate the festivities
  • Food partners: Mother Clucker, Bleecker Burger & Pizza Pilgrims
  • Jameson and Fever-Tree drinks set – Breaking the ‘whisky’ mould

Carlsberg Group – Snap Packs

Say goodbye to plastic rings as Carlsberg introduce their snap packs across all major brands, starting with Brookly Larger.

  • Fully recyclable packaging
  • Special adhesive technology that keeps the cans together without plastic rings
  • Individually, the saving on plastic waste is small but when scaled up it will have a big impact

Lavazza – Espresso Martini

Why not enjoy your Espresso Martini with some proper coffee?

  • Lavazza is encouraging consumers to use their Mio Qualita Rossa blend to make the cocktail
  • Shelf Barkers provides at POS for consumers to take home
  •  Riding the lockdown cocktail wave

Glenfiddich – Chinese New Year

A refined creative execution with a seamless alignment of traditional vs Chinese cultural iconography.

  • Limited edition gift set to celebrate Chinese New Year
  • Gift set is offered across 3x varietals and contains 1x bottle & 2x glasses
  • Stylish Chinese inspired artwork with unique colourways to align with branding for each product edition
  • Premium pricing

Warner’s – Free The Tipple

Drinks and nipple tassels, Design My Night certainly put on a show to celebrate International Women’s Day!

  • Warner’s contributed to the event by providing a G&T drinks kit and 20% off their farm shop
  • CoppaFeel hosted an informative and upbeat talk around the causes and myths of breast cancer
  • Cult Milk added to the fun by hosting a DIY nipple tassel workshop

 

Lurpak – King of The Butter Aisle

The latest chapter of Lurpak food porn as they mark their territory in the butter aisle.

  • Black aisle fins and banners with colourful food imagery for standout
  • Messaging: ‘Good meals deserve Lurpak’ & ‘Make your mark’
  • In-store activation that aligns with good food recipes on social media channel

 

 Rimmel – Foundation Finder

‘No testers? No problem!’

  • Covid-19 prohibits in-store testers
  • Rimmel have provided a service that helps match consumers with the right foundation
  • The service is featured on Rimmel’s website or accessible in-store via QR code

 Waitrose Cellar – International Women’s Day

A tribute to female winemakers and a celebration for International Women’s Day.

  • Waitrose Cellar introduced a limited edition mixed wine case
  • All wines are made by female winemakers
  • Supporting press release with biographies of all the winemakers

Tanqueray – Mother’s Day Gifting

Fear not this Mother’s Day for Tanqueray have all the gifts you need on display!

  • ‘Give the gift of distinctive taste this Mother’s Day’
  • Bay takeover with gifting design
  • Fever-Tree partnership
  • Free bow with purchase to create gifting moment
  • Create your favourite pairing to curate the perfect gift

I Heart Wines – I Heart Mum

Breakfast, lunch or dinner, prosecco will always have a place on Mother’s Day.

  • Mother’s Day inspired label
  • Supporting Facebook promotion
  • Celebratory drink for a celebratory occasion

 

Aunt Bessie’s – Heart Shaped Yorkies

A family favourite with a loving twist.

  • Exclusive heart shaped Yorkshire puddings for Mother’s Day
  • Supported on social media with Mother’s Day messaging

 

Thorntons – Afternoon Tea & Hamper

Win and receive the chance to give this Mother’s day.

  • Text to win mechanic
  • 50 winners draw at random to win a hamper filled with Thorntons chocolates
  • Shelf barker for standout and take home accessibility
  • Share the love messaging for Mother’s Day
  • Only at Tesco

 

Cadbury – Worldwide Hide

The world is truly your oyster for this year’s Easter Egg hunt!

  • Cadbury’s have partnered with Google to run a virtual Easter Egg hunt
  • Simply hide your Egg on the map (anywhere in the world) and write a clue for the recipient
  • The clue is sent to the recipient via email where they can access the map
  • Upgrade so that a real Easter Egg is sent upon discovery of hidden virtual Egg
  • Supported with a promotional video across multiple channels

 

Cadbury – Easter Display

Ramping up the festivities with an elaborate Easter themed display from Cadbury.

  • Wide range of product offerings
  • Branded archway provides goo photo opportunities for consumers
  • Fun display for children
  • Great in-store positioning to optimise standout

 

Baileys – Spring Shakedown

Crack open an Egg and a bottle this Easter with Baileys latest creamy concoction.

  • Most recent recipe in a line of deserts & drinks Baileys have been creating
  • Recipes shared online and on social media
  • Other themed recipes for the month include a StPadtrick’s day shake

 

Grand Central develops innovative shopper marketing solutions for a host of brands and organisations. For help with planning, designing and building your requirements please contact us at:

hello@grandc.co.uk / 020 8546 0150