March has seen some truly inspired activations in light of various celebrations such as International Women’s Day, Easter, St.Patrick’s Day & of course, arguably the most important of them all, Mother’s Day. We have also seen a huge uptake of gifts with purchase within the drinks category. Safe to say it has been a month of giving all around.
Desperados – Rave To Save
In an effort to support the Nightclubs & Venues that have been affected heavily by the pandemic, Desperados have launched an app that quite literally raves to save…
- ‘World’s first-ever dance powered fundraising app’
- App records steps made when dancing ad Desperados donate one Euro for every 1,000 step – users also invited to boost donations by contributing directly via the app
- Series of eight virtual parties, kicking off in Berlin
- Partners: Beatport will deliver the event via their YouTube channel & Elrow will organize the event
KitKat – Vegan Bar
Having listened to their customers, KitKat is launching a Vegan bar
- Supported on social media channels and trade media
- Leveraging a growing trend to expand the target audience
Jameson – St.Patrick’s Day
The pubs were closed but Jameson stayed true to its heritage and found a way to celebrate St.Patrick’s Day.
- A virtual event bringing together food and drink to celebrate the festivities
- Food partners: Mother Clucker, Bleecker Burger & Pizza Pilgrims
- Jameson and Fever-Tree drinks set – Breaking the ‘whisky’ mould
Carlsberg Group – Snap Packs
Say goodbye to plastic rings as Carlsberg introduce their snap packs across all major brands, starting with Brookly Larger.
- Fully recyclable packaging
- Special adhesive technology that keeps the cans together without plastic rings
- Individually, the saving on plastic waste is small but when scaled up it will have a big impact
Lavazza – Espresso Martini
Why not enjoy your Espresso Martini with some proper coffee?
- Lavazza is encouraging consumers to use their Mio Qualita Rossa blend to make the cocktail
- Shelf Barkers provides at POS for consumers to take home
- Riding the lockdown cocktail wave
Glenfiddich – Chinese New Year
A refined creative execution with a seamless alignment of traditional vs Chinese cultural iconography.
- Limited edition gift set to celebrate Chinese New Year
- Gift set is offered across 3x varietals and contains 1x bottle & 2x glasses
- Stylish Chinese inspired artwork with unique colourways to align with branding for each product edition
- Premium pricing
Warner’s – Free The Tipple
Drinks and nipple tassels, Design My Night certainly put on a show to celebrate International Women’s Day!
- Warner’s contributed to the event by providing a G&T drinks kit and 20% off their farm shop
- CoppaFeel hosted an informative and upbeat talk around the causes and myths of breast cancer
- Cult Milk added to the fun by hosting a DIY nipple tassel workshop
Lurpak – King of The Butter Aisle
The latest chapter of Lurpak food porn as they mark their territory in the butter aisle.
- Black aisle fins and banners with colourful food imagery for standout
- Messaging: ‘Good meals deserve Lurpak’ & ‘Make your mark’
- In-store activation that aligns with good food recipes on social media channel
Rimmel – Foundation Finder
‘No testers? No problem!’
- Covid-19 prohibits in-store testers
- Rimmel have provided a service that helps match consumers with the right foundation
- The service is featured on Rimmel’s website or accessible in-store via QR code
Waitrose Cellar – International Women’s Day
A tribute to female winemakers and a celebration for International Women’s Day.
- Waitrose Cellar introduced a limited edition mixed wine case
- All wines are made by female winemakers
- Supporting press release with biographies of all the winemakers
Tanqueray – Mother’s Day Gifting
Fear not this Mother’s Day for Tanqueray have all the gifts you need on display!
- ‘Give the gift of distinctive taste this Mother’s Day’
- Bay takeover with gifting design
- Fever-Tree partnership
- Free bow with purchase to create gifting moment
- Create your favourite pairing to curate the perfect gift
I Heart Wines – I Heart Mum
Breakfast, lunch or dinner, prosecco will always have a place on Mother’s Day.
- Mother’s Day inspired label
- Supporting Facebook promotion
- Celebratory drink for a celebratory occasion
Aunt Bessie’s – Heart Shaped Yorkies
A family favourite with a loving twist.
- Exclusive heart shaped Yorkshire puddings for Mother’s Day
- Supported on social media with Mother’s Day messaging
Thorntons – Afternoon Tea & Hamper
Win and receive the chance to give this Mother’s day.
- Text to win mechanic
- 50 winners draw at random to win a hamper filled with Thorntons chocolates
- Shelf barker for standout and take home accessibility
- Share the love messaging for Mother’s Day
- Only at Tesco
Cadbury – Worldwide Hide
The world is truly your oyster for this year’s Easter Egg hunt!
- Cadbury’s have partnered with Google to run a virtual Easter Egg hunt
- Simply hide your Egg on the map (anywhere in the world) and write a clue for the recipient
- The clue is sent to the recipient via email where they can access the map
- Upgrade so that a real Easter Egg is sent upon discovery of hidden virtual Egg
- Supported with a promotional video across multiple channels
Cadbury – Easter Display
Ramping up the festivities with an elaborate Easter themed display from Cadbury.
- Wide range of product offerings
- Branded archway provides goo photo opportunities for consumers
- Fun display for children
- Great in-store positioning to optimise standout
Baileys – Spring Shakedown
Crack open an Egg and a bottle this Easter with Baileys latest creamy concoction.
- Most recent recipe in a line of deserts & drinks Baileys have been creating
- Recipes shared online and on social media
- Other themed recipes for the month include a StPadtrick’s day shake