There is a definite summer feel amongst activations this month as we enter the midst of the season. We are also seeing brands pay much more attention to their audience by shaping activations to meet consumer demands. Perhaps this is no surprise as 58% of people are now more likely to purchase from a brand with a strong personality – July ‘21. 

Burton’s – Minis Get Moving

A generous prize offering supporting the ‘Get Minis Moving’ campaign and further boosting Burton’s healthy living credentials.

  • ‘Minis Get Moving’ campaign focused on healthy living and committed to getting minis moving.
  • Scan QR code on pack or visit microsite to enter.
  • Prizes:
    • Main – Fitbit Ace 3 to be won everyday.
    • Grand Prize Draw – 50x £75 Smyths Toy Store vouchers to be won.
  • ‘WIN’ messaging and Fitbit Ace 3 on pack for standout as well as 99 kcal roundel to highlight potion control – core messaging also across bottom of boxes on shelf for added standout.

Nature Valley – Gone Wild

Adventurous prize offering aimed at a niche audience, using healthy outdoor association to drive sales, leverage by Bear Grylls.

  • Prizes:
    • Level 1 – 3x VIF family (2x adults 2x children) weekend tickets to Gone Wild Festival including: Bespoke experience (itinerary of activities), travel allowances £500, spending money £200, branded merch, 4 person tent.
    • Level 2 – 10x family weekend tickets to Gone Wild Festival to win.
    • Level 3 – 100x branded merch to win.
  • Enter unique code on pack to enter via microsite:
  • ‘WIN’ messaging and festival branding on pack and social media support.
  • Staggered prize giveaway.

Chambord – Gift With Purchase

Driving sales through PRIDE association, brand partnership and gift with purchase.

  • Part of Chambord ‘Make Pride’ campaign for Pride month.
  • Free cocktail glass with purchase of 20cl Chambord.
  • Shared shelf space with Absolut to compliment cocktail suggestions on display and on pack.
  • ‘For Him – For Her – For Them – For All’ messaging to support pride.
  • Extensive social media support.
  • Top shelf takeover for in-store support.

Fever-Tree – Perfect Pairings

Tailor made product pairings with extensive brand alignment and strong educational execution, to offer strong category engagement at POP, helping to drive product trial.

  • Full aisle section takeover – different Fever-Tree varietal on each shelf with suggested spirit pairing.
  • Top shelf banner and aisle fin for in-store standout.
  • Shelf barkers on each shelf with recipe suggestions for each varietal.
  • ‘Discover Your Perfect Pairing’ messaging.
  • Pairings wheel to help inform consumer decisions.
  • Online pairing guide:

Suntory – Multi-Brand Promotion

Foot stopping visual merchandising capturing the fun summer occasion across a multi-brand promotion.

  • Lucozade & Ribena summer promotion – ‘Win Unstoppable Summer Prizes Every Day’.
  • Text to win mechanic – text last 4 digits of barcode on Lucozade & Ribena products.
  • Prizes: Camping trips, BBQ experiences and Bike rides.
  • Camper Van FSDU for in-store standout with hero product colour scheme and WIN messaging.
  • ‘Together, We Are Great British Summer’ messaging across the bottom of the KV.

Aspall – Michelin Star Picnic

Leveraging food credentials to own the summer picnic theme, with a highly exclusive main prize offering.

  • Grand Prize – Michelin Star Picnic, prepared by chef James Knappett, for 6 people. Held at a private location of the winner’s choice within the mainland UK.
  • Instant Wins – win 1 of 600 prizes, either: picnic blanket or hamper filled with Aspall cider.
  • Enter last 4 digits of batch code, from any of the promotional bottles, on the microsite: (only at Tesco)
  • Stylish looking neck flag for standout at on shelf.
  • Social media support.

Robinsons – Free Family Tennis Lessons

Active and inclusive prize giveaway for the family with the perfect supporting partnership and timing for the summer holidays.

  • Offer – Free Family Tennis Lesson redeemable at participating tennis venues. ‘Family’ is defined as 2x Adults & 2x Children (aged 4-12).
  • Enter via QR code on neck tag, linking to microsite. Proof of purchase required by uploading receipt with visible Robinsons product & participating retailer.
  • GB only (England, Scotland, Wales).
  • Neck flag for in-store amplification. Large tennis themed design and structurally strong.
  • Official Wimbledon partner ads credibility to the activation.

Polo – Win A Hole New Summer Experience

Delivering an experienced-based promotion that’s a perfect pairing for on-the-go sales. Low barrier to entry also signs with the pace of on-the-go purchase.

  • Text to win (free text) – buy any Polo singles tube and text last 4 digits of the barcode to enter.
  • Prize – wine 1 of 20x £200 Virgin Experience Days e-gift card.
  • Playing on the iconic polo shape with a hole in the middle:
    • Using the word ‘hole’ instead of whole.
    • Using the polos as wheels/letters in the KV.
  • Social media support.
  • Supporting microsite for information

Coca Cola – Win a Ball, Give a Ball

Simple, effective ball promotion following the success of the Euros and leveraging a key ambassador.

  • Purchase promotional multipack, login to promo site and enter 10 digit promo code inside promo pack to enter –
  • Prize – 5,000x Coca-Cola UEFA Euro 2020 branded size 5 football available to be won instantly online and an equal amount available to be donated to the StreetGames regions. Instant win balls are packaged inside a branded presenting box along with branded hand pump.
  • Bonus Draw – 10x further balls are available for instant win and donation, along with any prizes not won from the main draw.

Virgin – Floating Ice Cream Truck Pop-up

Show-stopping experiential campaign to create a PR buzz, with strong social credibility amongst passers-by.

  • The pop-up is part of Virgin’s multimedia campaign ‘Find What Blows Your Bubble’.
  • Climb the ladder to get a free Mr Whippy ice cream with choice of toppings ranging from sprinkles to chilli flakes and ketchup.
  • 99 lucky people will win a prize ranging from 10,000 – 1,000,000 Virgin Points (enough for return flights to NYC).
  • Location: South Bank London 14th July.


Grand Central develops innovative shopper marketing solutions for a host of brands and organisations. For help with planning, designing and building your requirements please contact us at: / 020 8546 0150