October Retail Activation Highlights

Jack Daniels – Make it Count

At home experiences are still relevant post lockdown, encouraging consumers to embrace at home entertaining.

A fantastic initiative to bring the bar to your home
Only available through one big retailer, Tesco, but also available through various convenience stores
Prizes: 5 x Bespoke JD at home bars, 25 x Jack Daniels drinks carts, 100 x JD neon lights, 500 x personalised JD glasses, 5000 x JD t-shirts
Supported by neck flags in-store

Wolf Blass – Why Settle When You Can Soar?

Premium prize offering using valuable luxury travel partnership to drive sales.

Wolf Blass new campaign is in partnership with luxury travel deals company, Secret Escapes
Really nice neck tag varietals for different SKUs
The top 5 winners will receive a hotel stay for two people, in one of the following destinations: 10 night stay in L’Anse Aux Epines (Caribbean), 10 night stay in Barbados in the Caribbean, 12 night stay in Kenya with safari, 12 night round-trip to Sri Lanka and the Maldives or 5 night winter Lapland break
50 winners will get a Secret Escapes voucher worth £250
40,000 winners will get £25 Secret Escape credit
Campaign is supported across ATL, in store, PR, influencers and social media

Oreo – Press Play to Win

An fun activation, harnessing the universal power of music to celebrate people coming back together post lockdown.

Oreo has created an on-pack promotion to link into their digital and AI activations.
Very, interactive, creative landing page: https://www.pressplaywithoreo.com/
Prizes: 1 x 2022 festival experience, up to the value of £2000 (Ticket Master), 30 x Sony WH-CH510 Wireless Headphones, 30 x Ultimate Ears Wonderboom Speakers, 940 x 2x Oreo cookies (mixtape)
Promotion is supported by an advert starring the Sex Education cast

Smirnoff – Freeze to reveal

An innovative, upmarket promotion premiumising brand appeal with high value prize offering.

Smirnoff 21 Diamonds’ campaign offers consumers the opportunity to win one of 21 diamonds, worth £4,000 each, through a limited-edition temperature activated bottle or neck collar
Shoppers must freeze a limited-edition bottle or neck collar of Smirnoff No.21 to reveal a unique 8-digit code. This must then be entered via the Smirnoff website to see if a diamond has been won
The campaign is supported by a £600,000 marketing spend including social media, YouTube and a video-on-demand TV ad

Promotions and campaigns built to drive brand awareness and sales through the association with the occasion.

Beefeater Gin – Spooky Cocktail Masterclass

Lovely 3D FSDU for stand out display
Interesting and fresh design
The QR code leads to a landing page where consumers can select a date for a live cocktail class
Recipes for all cocktails are also available online

Bacardi – Limited Edition Glow in the Dark Label

Bacardi Rum have launched two new limited-edition, glow-in-the-dark bottles in keeping with the spirit of Halloween this October
They have also created five cocktails for people to enjoy at home
Bottles include a QR code, which will direct consumers to the Bacardi website sporting five Halloween cocktail how-to videos

Fanta – Ultimate Halloween Game

The campaign capitalises off of Fanta’s longstanding popularity during the spooky season with 1 in 4 flavoured carbonates in October 2020 being Fanta
Prizes 5 x £1,000 cash, 50 x Home Entertainment Systems, 100 x Wireless Headphones, 100 x 8” HD Tablet, 285 x Popcorn Machines + a code for yourcoca-cola.co.uk to claim a free 24 pack of Fanta Orange Zero, including free delivery, 500 x £10 cash
The promotion is supported by a multi-million-pound marketing campaign which includes paid social media, TV, digital and out of home advertising as well as high-impact in-store activation

Kraken – Screamfest

In-store campaign to support Kraken’s 5th offering in their Screamfest series ‘Dread & Breakfast. See the following slide for more
Free gift with purchase of a smokey glass

Kraken – Dread & Breakfast

The Kraken Dread & Breakfast is an immersive horror experience and the centrepiece of the rum brand’s annual ‘Screamfest’ extravaganza, now in its fifth year
A team of actors, light and sound technicians, special effects and theatre pros will subjectresidents to crank phone calls, endless banging on their walls, blood-curdling screams outside their doors and terrifying figures from beyond the grave entering their room
https://www.youtube.com/watch?v=cbMEbiVxY_Q&t=11s

Ardbeg – ‘Ice Scream’ Van

Scottish whisky label Ardbeg has designed a monstrous “Ice scream truck” that will visit London, Glasgow and Edinburgh
The vehicle, which took three months and 12 people to build, pays homage to classic B-movie beasts from classic cinema, featuring horns, tentacles and beady eyes
From the van, Ardbeg will serve ice cream both with and without Ardbeg’s smoky single malt Scotch whisky
The van will be accompanied by a “Monsters of smoke” cage, the brand will host bookable 45-minute cocktail tastings. Inside, consumers will be served cocktails incuding the smoky tea “Cherry lipsmacker” made with whisky and cola; a herbaceous and chocolatey “Begroni”; and a “New fashioned” made with Ardbeg Ten Years Old

HEINZ – Tomato Blood

Heinz has acknowledged that their ketchup regularly gets used as fake blood on Halloween so have introduced a special edition Heinz Tomato ‘Blood’ Ketchup costume kit
The brand is happy to encourage customers to slather it all over their neck like a stabbing victim – ‘If you have Heinz, you have a costume’

Temptations – MixUps

The Temptations brand this Halloween is promoting a set of their new cat treat flavour called “Tasty Human”
Based on study by University of Edinburgh in 2014 – your cat probably wants to eat you
Temptations seeks to remedy this fear of being consumed by our furry friends by offering up an alternative food source