November has been a quiet month in the way of shopper activations here in the UK, as it seems brands are saving their big promotions for the coming weeks in the lead up to Christmas. However, we have seen some stand out international activations along with a couple of really creative immersive experiences.

Opihr – Let the Taste Take you There

A free gift with purchase leveraging Opihr’s brand story.

  • Another free glass offer but with a more distinctive globe glass with Opihr gin bottle purchase
  • Promotion highlights the flavours, from across the globe, within the gin
  • Great on shelf feature with glasses placed next to bottles
  • Variety of designs and backgrounds for the aisle fins and glass boxes create an immediate stand out

Doritos – Call of Duty

Highly focused offering building on gaming association.

  • Consumers have to enter a ten digit code found on promotional Doritos bags to get free dual 2XP, for Call of Duty, and be in with a chance of winning daily prizes through an instant win mechanic
  • Prizes are as follows: 12,000 x Dual 2XP 15-minute code, 8,000 In-game code (Calling card and Emblem), 50 x Call of Duty®:2021 Ultimate Edition digital game codes, 50 x Gaming Headset,12 x TCL QLED 55″ TV

Bombay Sapphire – Festive Cocktail Experience

A lovely, seasonal gifting experience.

  • Consumers are able to follow the QR code within the seasonal bottles of Bombay Sapphire to access an online cocktail lesson
  • No need for purchase
  • The bow around the bottle neck creates a lovely impression that the gin is a gift

Cadbury Roses & Cath Kidston

Design collaboration of ‘roses’ made for the higher spending Christmas consumer.

  • Promotion exclusively to Waitrose but tins available to buy in other retailers
  • Consumers buy a tin of the Cath Kidston exclusive Roses and enter the competition via the Waitrose website
  • The top prize is 1 x trip to London for 2 people to stay in a 4* minimum hotel for 2 nights, with afternoon tea at a London hotel, travel money and £500 towards food and expenses plus 20 x Secondary prizes of Cath Kidston hamper

 

Butterkist – Sony Pictures Partnership

Licence deal with broad appeal that fits with ‘Big Night In’ consumption occasion

  • On-pack promotion celebrating the release of the new Sony Pictures film, Spider-Man: No Way Home
  • Consumers have the chance to win one of five Sony tech bundles, which each include a Sony Bravia 65” smart TV, a Sony All-One Sound Bar, and Sony headphones

Veuve Clicquot – Retro, Chic!

A campaign leveraging off of the retro trend to provide for seasonal gifting opportunity.

  • Veuve Clicquot is throwing it back to the retro movement with the Clicquot Tape edition of its Brut NV champagne. The limited-edition cassette case—that you can personalise to make it your own— represents the old form many used to express themselves, bringing together the community or creating a music mix for a loved one
  • Consumers can also scan the accompanying QR code to be taken to a “So Retro” Spotify playlist
  • Captured in Selfridges

Jack Daniels – Embrace the Ride

Booze and cars is being done – maybe only in the Middle East!

  • The promotion is an extension of Jack Daniel’s global ‘Make It Count’ campaign
  • The campaign aims to capture the bold spirit of the founder, “Mr. Jack,” and inspire people to do something they always wanted to do
  • Consumers have to buy a bottle to be in with a chance of winning the Jack Daniels exclusive Jeep

Red Bull – Racers

A campaign in Australia, leveraging motor sport association to make Red Bull the petrol heads’ choice

  • Red Bull Ampol Racing is offering fans a chance to drive Shane van Gisbergen’s #97 Holden ZB Commodore Supercar as part of a competition
  • To enter, fans have to play the Red Bull Racers game found at www.redbull.com/racers-supercars-4wheeland set their sights on the top of the leader board
  • The grand prize includes the driving experience plus flights, transfers and accommodation. The minor prizes are drawn 1 per week (over 8 weeks) and are red bull Ampol hot lamp experiences

Absolut – Nothing Beats #Together IRL

A fun and interactive experience for Absolut to establish the CSR brand positioning whilst leveraging consumption

  • Passersby are encouraged to take on the Absolut ‘challenge’ in the form of a short interactive game. Once completed the doors open and they are given a sample of the Absolut Watermelon with lemonade
  • Part of their wider ‘Nothing Beats #together IRL’ campaign to make Absolut meaningful and relevant to 25-35 year olds – encouraging connections and conversations
  • Participants also have the opportunity to win 1x pair of tickets to Absolut’s #TogetherIRL event

Bang & Olufsen – Immersive Audio Pop-Up

Collaboration between aspirational lifestyle brands for PR hit.

  • Open for 4 weeks from 26 November, the Scandi-inspired popup it aimed to be an escape from the outside world. Visitors to the Shoreditch experience will go on a journey through various zones, each one demonstrating Bang & Olufsen’s blend of sound, craft and design
  • Areas include: A DJ booth and record store area filled with a selection of curated vinyls, Danish espresso bar, ticketed in-store events including live music courtesy of Sofar Sounds, whisky-tasting session with Scottish whisky brand Johnnie Walker and a sound pairing with London Fields Brewery where consumers can sample beer with music.

 

 

GrandCentral develops innovative shopper marketing solutions for a host of brands and organisations. For help with planning, designing and building your requirements please contact us at:

hello@grandc.co.uk / 020 8546 0150