Sharwoods –Celebrating Chinese New Year
Reinforcing product authenticity with travel incentive and use of iconic natural imagery, leveraging off of the Chinese New Year occasion
- Sharwoods are giving consumers the chance to win a stay at the exclusive Port Lympne Tiger Lodge. Only one top prize for a pair/couple
- There are also 20 runners up prizes of tiger adoption with WWF and a £50 Sainsbury’s voucher
- Purchased based promotion exclusively through Sainsbury’s via Nectar
- Really strong, stand out 3D FSDU design
Russian Standard – Win £1,000 Home Styling Vouchers
Delivering a cash incentive in a pandemic safe, aspirational package to drive sales
- Russian Standard gave consumers a chance to win 1 of 12 £1,000 John Lewis vouchers
- There were 12 in total to be won, one per week, and the e-vouchers were supplied as 2 × £500 vouchers
- Weekly runners-up prize draws won a cocktail kit, 12 in total were won
- Aligning the brand with style in the home
KitKat – Break Free!
The ultimate, post-pandemic travel reward of your individual choice – ‘golden ticket’ mechanic for instant win excitement
- KitKat are giving consumers the opportunity to win one of 15 x £10,000 Road Trip holidays via randomly seeded winning packs
- Consumers have tofind a lucky winning bar or pack
- Holidays must be booked through Cloud Nine Incentives
Pringles – Mind Popping
Offering made to feel really rich with guaranteed reward
- Confusing proposition statements with ’Free Prize with every can’ and then ‘Free Gift with every can’. Plus ‘enter to win a prize’!
- Actual requirement is to submit code for winning moments chance of winning and all entries receive a free digital game
- There are a total of 135 gifts to be won. These are 17 x Tier 1 – A choice of an experience worth at least €300 and 118 x Tier 2 – Speakers
- Experiences fall into the following categories: Flavour, Accommodation and Adventure and are claimed through Cloud Nine Incentives
Rowse – #FeedTheBees
A no-brainer combination of supporting environmental sustainability with direct relevance to the product. Looks pretty too!
- Rowse honey launched its #FeedTheBees campaign to help all the different varieties of bees and pollinators, including honeybees
- Prize draw to win 1 of 100,000 seed packs (90,000 in main draw and 10,000 in mop-up)
- Consumers have to enter last 4 digits of product bar code to verify purchase – although this code will not be unique
- Rowse will send out wildflower seed packs for free
Corona – Free Range Human
Engaging consumers with aspirational and intriguing prize incentive with lovely creative positioning and a great example of consolidating the prize offering
- Corona is giving consumers, with a mission, the chance to go away for a year to live it, paying them in monthly instalments to the total amount of £30,000. Prize also includes 6 x return flights, an allowance towards transfers plus a Canon 850D camera
- To enter consumers have to tell Corona how they would spend their time as a free range human and there will only be 1 winner
- The winner must make a minimum of 4 trips throughout the 12-month period and each trip must be a minimum duration of 7 days plus the winner must take 1 trip in every 3-month period, commencing from the date of their first trip. The winner could effectively take 4 x week long holidays and get paid £30,000 for it!
- The winner must also commit to providing 30 images per trip and 500 words about each trip to be used as content
Veganuary Messaging
Guinness – 22 Pub Light Up
Capitalising on post-pandemic opening up and reinforcing contemporary brand value with stylish multi-sensory experience to increase brand awareness
- The Glenlivet are hosting a three-part whisky and cocktail tasting experience in complete darkness
- Consumers will be guided through soundscapes, explosions of vibrant colour and mirror reflections
- The pop-up is at The Den bar at 100 Wardour Street and is in an infinity mirror room
- Tickets cost £30 for 2 guests
Sipsmith – Doorstep non-alcoholic cocktails
With the at home consumption experience trend set to stay, Sipsmith delivers an unforgettable experience guaranteed to create a splash
- Sipsmith is offering consumers the chance to win an at-home cocktail service to showcase its non-alcoholic spirit, FreeGlider, throughout January
- For the “FreeGlider swancierge service” professional mixologists have been crafting cocktails outside people’s homes or in their kitchens, dependent on restrictions and consumer requests
- The experience lasts for one-hour and is designed to dedicate the ultimate moment for consumers to treat themselves at home