The Brief

Cold-pressed juice brand B-Fresh wanted a campaign to support its first ever UK-wide outdoor advertising campaign to celebrate its British farm-made message.

Our Approach

We researched the market and discovered B-Fresh is the only cold-pressed juice that is made entirely in the UK. We developed the tagline “100% British pro-juiced” – a play on words with “produced” that also highlights the brand’s juicing credentials.

Sector

FMCG

Services

Packaging, Branding, Creative, Advertising, Digital

Date

September 2016

Media

The campaign ran from September 2016 with investment in street talker advertising positions, primarily in the South East, with extended reach in cities nationwide fully supported by digital activation.

New pack design

We injected the original packaging with colour and features including the full Union Jack flag behind the “made on our farm” message to further reinforce the brand’s standout claims.

Sampling

The campaign was fully supported throughout September with street sampling in key locations, along with a social campaign to attract consumers back into the category.

The Results

With the bottles only just on the shelves, it’s a little too early for results but early predictions look great. We will publish results as soon as they are available.

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