The Brief

Create a standout campaign to drive awareness of Gloucester County Cricket Club and the forthcoming T20 season and increase ticket sales by 10%.

Bring to life the action-packed family entertainment values of the competition.

Target members, sponsors, lapsed and new audience groups to drive footfall throughout the summer.

Our Approach

We wanted to create a family inspired campaign for the fans by the fans, demonstrating the excitement of the game as well as the closeness of the players. We used the Gloucester County Cricket Club database to offer 20 lucky fans the opportunity to come to a photo-shoot and take part in the actual campaign.

The ‘explosive’ creative idea was activated across targeted media channels, planned and purchased to hit key periods and audience groups.

Outdoor, on buses and bus stops to attract the local Bristolians and on Facebook, targeting live event hungry locals looking for a great night out.

We then used the Gloucester County Cricket Club database to target members with bespoke DM and eDM timely messaging.

We also created a sponsor toolkit to allow the portfolio of sponsors to activate their communications driving customers to match days.

The Results

Advanced ticket sales

+30% year on year increase

Walk up ticket sales

23% year on year increase

Our Services

  • Strategy & planning
  • Lead creative & design of all assets
  • Toolkit creation + photoshoot
  • Media planning & buying
  • Email design build & broadcast

Local media targeting local fans

  • Double decker bus mega rears
  • 6 sheet OOH media
  • 48 sheet OOH media
  • Facebook advertising
  • Sponsor activation

Targeted digital touchpoints

  • Website
  • Facebook
  • Twitter
  • YouTube
  • Email

Sector

Sports & Entertainment

Service

Creative, Design, Media, Activation, DM/eDM

Date

2017

Want to work with us?

Let’s start something amazing