The Brief

Drive awareness throughout Bristol of the club and the Vitality T20 competition during summer 2018.

Target members, sponsors, lapsed and new audiences to drive footfall, sales, engagement and positive word of mouth.

The Idea

We wanted to create a family inspired campaign for the fans by the fans, demonstrating the excitement of the game as well as the closeness of the players. We used the Gloucester County Cricket Club database to offer 20 lucky fans the opportunity to come to a photo-shoot and take part in the actual campaign.

The ‘explosive’ creative idea was activated across targeted media channels, planned and purchased to hit key periods and audience groups.

Outdoor, on buses and bus stops to attract the local Bristolians and on Facebook, targeting live event hungry locals looking for a great night out.

We then used the Gloucester County Cricket Club database to target members with bespoke DM and eDM timely messaging.

We also created a sponsor toolkit to allow the portfolio of sponsors to activate their communications driving customers to match days.

The Results

Advanced ticket sales

+22% year on year increase

Walk up ticket sales

28% year on year increase

Our Services

  • Strategy & planning
  • Lead creative & design of all assets
  • Toolkit creation + photoshoot
  • Media planning & buying
  • Email design build & broadcast

Targeted local media

  • Double decker bus mega rears
  • 6 sheet OOH media
  • 48 sheet OOH media
  • Facebook advertising
  • Sponsor activation

Digital touchpoints

  • Website
  • Facebook
  • Twitter
  • YouTube
  • Email

Sector

Sports & Entertainment

Service

Strategy, Creative, Design, Media, Activation, DM/eDM

Want to work with us?

Let’s start something amazing