The Brief

Create a campaign to target local Bristolians. Make them aware of the family fun and excitement of first class T20 cricket being played every Friday night just up the road.

Gloucestershire County Cricket 2015 campaign player

Our Approach

We wanted to portray the fun, excitement and family nature of T20 Cricket. We wanted it to be all inclusive and demonstrate that it’s 50% cricket and 50% a great night out.

We created a campaign to focus on the emotional link between the team being for the locals and the love of Bristol – T20 In the Heart of Bristol. We highlighted the main players explaining who they were and encouraged the locals to connect with them via social media.

We then needed a local media campaign to target our audience and drive them to the games.

Our approach drove engagement with a new local audience, created fans and increased footfall throughout the cricket season.

Sector

Sports

Services

Strategy | Creative

Date

May 2015

Gloucestershire County Cricket 2015 campaign for T20 in the Heart of Bristol 48 sheet billboard

Our services

  • Lead campaign creative
  • Campaign key art including photoshoot
  • Media planning and buying
  • Media creative rollout
  • Social media management
  • Website redesign
  • In ground branding/activation

Activated in the heart of Bristol

  • Double deckers bus mega rears
  • City centre 6 sheets
  • Local radio
  • Local press
  • Club sponsors
  • Membership
  • Local cricket clubs

Multiple digital touch points

  • Facebook
  • Twitter
  • Email
  • YouTube
  • Website

The Results

Advance ticket sales

26% increase

‘Walk up’ attendance

20% increase

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