The Brief
Create a campaign to target local Bristolians. Make them aware of the family fun and excitement of first class T20 cricket being played every Friday night just up the road.
Our Approach
We wanted to portray the fun, excitement and family nature of T20 Cricket. We wanted it to be all inclusive and demonstrate that it’s 50% cricket and 50% a great night out.
We created a campaign to focus on the emotional link between the team being for the locals and the love of Bristol – T20 In the Heart of Bristol. We highlighted the main players explaining who they were and encouraged the locals to connect with them via social media.
We then needed a local media campaign to target our audience and drive them to the games.
Our approach drove engagement with a new local audience, created fans and increased footfall throughout the cricket season.
Sector
Sports
Services
Strategy | Creative
Our services
- Lead campaign creative
- Campaign key art including photoshoot
- Media planning and buying
- Media creative rollout
- Social media management
- Website redesign
- In ground branding/activation
Activated in the heart of Bristol
- Double deckers bus mega rears
- City centre 6 sheets
- Local radio
- Local press
- Club sponsors
- Membership
- Local cricket clubs
Multiple digital touch points
- YouTube
- Website
The Results
Advance ticket sales
26% increase
‘Walk up’ attendance