The Brief

Lidl wanted to offer its family shoppers, an incentive to help raise their average spend across its portfolio of stores.

Our Approach

An exciting promotional offer was created to appeal to the family shopper, it had to be easy for them to participate and be on a device that was native to their everyday behavior. We also wanted to ensure the promotion required minimal client/store involvement.

www.lidlmoviemoments.co.uk

Sector

Retail

Services

Design, Digital, Promotional

Microsite

We developed a site which uses OCR (optical character recognition) technology to read shoppers’ receipts from photos that they upload – totaling over the threshold value of £40 per shop. It then automatically enters them into a prize draw to win 1 of 10,000 cinema tickets for the family.

Bright and colourful, it was entirely consistent with supporting in-store communication materials.

The site is fully responsive adopting a mobile first build principal. We also developed a campaign management system built in PHP allowing for the promotional theme to be easily updated on an adhoc basis. Our client also has full access to a secure admin and reporting area where they can review and report on the campaign success.

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