The Aim

Capturing the excitement of the previous F1 season. We wanted to engage consumers through large-format POS and invite them to engage with our ‘Join the Team’ promotion.

A large-format, disruptive, Red Bull F1 POS displays in ASDA that consists of; a free-standing, single & double arch and diagonal single & double pallet.

Red Bull

The Brief

The brief from the client was to create large format, stand out POS, that disrupts the shopper journey and engages both F1 fans and new, entry point consumers.

Our activations needed to be inline with the global Red Bull F1 ‘Join the Team campaign.

Sector

Food and beverage

Services

Strategy, Planning, Creative, Digital, Activation

Join the Team

The F1 drivers are an integral part of the Red Bull racing team and brand, recognisable personalities who’d catch and contain shopper’s interest.

Using Red Bulls distinctive brand guidelines, our team created eye-catching interactive units whilst ensuring both volume of product and branding was maximised.

Each POS unit shape and size meant that the product was housed within a pallet which allowed for the product to be easily shopped and replenished. Working closely with the Red Bull team, we managed to include a QR code on the POS units which brought the campaign to life!

POS

These units were designed specifically for a British supermarket chain, ASDA supercentres. The four displays were implemented into multiple ASDA supercentres across the UK concentrating on those stores who had the most customer footfall and those with large entrance foyers.

Keeping the brand front of mind

All displays had to be easily self-assembled in-store to ensure retailer buy-in and commitment. Whilst working with the store POS templates we also create the opportunity to push the boundaries and create something truly eye-catching.

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