October 2024 - Halloween

It is spooky season in stores this month, with huge brand partnerships featuring some of Hollywood’s biggest new releases appearing across multiple channels and touchpoints. The team has looked high and low to find some fantastic examples of spookiest-in-class displays and promotions.

FANG-tastic Flavours

“Fanta’s in-store presence shines this Halloween through the ultimate seasonal movie partnership. The use of limited edition cans is a great way to drive sales and increase brand engagement whilst staying on trend with the spooky season. Overall, a great retail activation that will surely encourage drinkers to pick their can based on their favourite Beetlejuice character!” – GC View

Summary
Fanta is the stand-out brand this Halloween, filling stores with their BeetleJuice collaboration. The limited-edition flavours includes packaging that can be scanned to unlock physical and digital experiences, including the chance to win movie tickets. The campaign tagline ‘summon the flavour you wanta’ encourages consumers to celebrate Halloween in their own unique way.

Petrifying Promotional Packs

Capture the Golden Ghost

Capri-Sun’s Halloween Golden Ghost promotion offers UK shoppers a chance to win £1,000 by finding a Golden Ghost pouch inside limited-edition Halloween multipacks.

Spooky Sips

To celebrate spooky season, the 19 Crimes limited-edition glow-in-the-dark Halloween bottles are back! Known for its edgy historical branding, each bottle illuminates under low light, revealing a haunting Halloween design.

‘Thrillifying’ Partnership

Butterkist with Universal Pictures’ Wicked movie, launching a limited-edition sweet popcorn sharing pack. The promotion offers the chance to win a ‘Thrillifying adventure to London’, including a luxury hotel stay, potion-making, a makeover and much more!

Bust prize ever?

“Halloween-themed products with a nicely themed tailor-made promotion from Hershey’s Reese’s. Some eye catching prizes with simple text mechanic supported well in and out of store. What’s not to like?” – GC View

Summary
Hershey’s Reese’s is making things extra sweet this Halloween with its new Text-to-Win Tesco exclusive promotion. UK shoppers have the chance to win personalised prizes including a custom sculpture of their head made entirely out of Reese’s chocolate treats!

A Spook-tacular Partnership

“This exciting campaign brings Beetlejuice movie nostalgia to life with Maynards Bassetts. With an all-star cast, this collaboration appeals to fans of the original movie. Limited-edition packaging and special promotions boost engagement, setting Beetlejuice loose in a deliciously dark, playful way for fans and new audiences alike.” – GC View

Summary
Maynards Bassetts is launching a campaign for Warner Bros. Beetlejuice. The partnership includes two limited-edition products, plus an on-pack promotion offering a spooky trip and 1,000+ prizes. Shoppers can win by purchasing and scanning promotional packs. This exciting campaign taps into a cultural moment with a deliciously dark twist!

Halloween Retail Themes

Retailers have been embracing the Halloween spirit, with a range of un-boo-lievable displays bringing to life their brand partnerships and range of treats on offer.