A Free Gift With Purchase (GWP) promotion rewards shoppers with a complimentary product or sample when they buy a qualifying item or reach a spend threshold.

This proven tactic drives purchase intent, encourages trial of new products, and boosts basket size by adding extra value at the point of sale.

At Grand Central, we create creative, compliant GWP campaigns that captivate shoppers, build brand loyalty, and deliver measurable sales growth.

Examples of successful free Gift With Purchase campaigns:

• Beauty Brand Sample Sets – Offer a mini skincare or makeup set as a gift when customers buy full-sized products, encouraging trial of new lines and increasing average spend.
• Food & Beverage Bundles – Include a complimentary snack or drink sample with a purchase, promoting cross-selling and introducing shoppers to new products.
• Seasonal Gifts – Tie free gifts to holidays or special events, such as a festive tote bag or branded ornament, to create emotional appeal and boost seasonal sales.
• Limited Edition Collectibles – Offer exclusive branded merchandise (like mugs, tote bags, or badges) as a gift, driving urgency and brand affinity among loyal shoppers.
• Buy One Get One Free (BOGOF) Variations – Give a free product from a complementary range with a qualifying purchase, increasing basket size and encouraging exploration of your full portfolio.
• Exclusive Digital Content – Provide free access to downloadable content, recipes, or how-to guides as a gift, combining physical purchase with digital engagement.

Get in touch to learn more and start creating unforgettable customer experiences that drive real results.