A retailer coupon is a discount or special offer issued by a retailer that shoppers redeem at checkout to save on specific products or brands. Coupons help drive foot traffic, increase basket size, and encourage trial or repeat purchases by delivering instant value to shoppers.

At Grand Central, we create targeted, compliant retailer coupon campaigns that boost sales, elevate brand visibility, and deliver measurable ROI – both in-store and online.

Examples of effective coupon campaigns:

• Welcome Coupon – Offer first-time shoppers a discount on their initial purchase, encouraging trial and brand introduction.
• Seasonal or Holiday Coupons – Run limited-time offers tied to holidays or seasons, driving urgency and boosting sales during peak shopping periods.
• Multi-Buy Discounts – Provide coupons that offer savings when customers buy multiple units or a minimum spend, increasing basket size.
• Digital-Only Coupons – Distribute coupons exclusively through apps, email, or social media, targeting engaged shoppers and tracking redemption easily.
• Loyalty Member Coupons – Give exclusive coupons to loyalty program members as a reward, encouraging repeat purchases and program sign-ups.
• Cross-Brand Coupons – Partner with complementary brands to offer joint coupons, expanding reach and driving trial across multiple products.