Miele - Driving Sales & Brand Engagement

Miele sought a promotional campaign to boost sales, reward customer loyalty, and elevate brand visibility, all while reinforcing their heritage and innovative spirit. Leveraging our expertise in connecting with a brand’s relevant consumers to drive rate of sale through promotional solutions.

Across 13 months, consumers in the UK and ROI who purchased a participating Miele product were entered into monthly draws for £/€1,250 Miele vouchers and a grand prize draw for massive £/€125,000! Our focus on quality and relevance, coupled with supporting over 1,000 retailers across multiple markets and 30 product categories, resulted in millions of individual draw entries, effectively connecting with both existing and new consumers.