At Grand Central we’re using AI to take the admin out of promotions.

It’s common to ask for a proof of purchase receipt image in order enter a promotion. Until recently these images were reviewed by an optical character recognition system and ultimately a human to decide if it’s eligible for an instant win prize or money back guarantee, depending on the promotion.

With our new Image AI system we’re using the latest large language models to test images automatically and accurately. No more time consuming manual reviews, we simply define some tests for the AI system to run and receipts are approved or rejected automatically. This can be tied to automated communications to entrants and even prize fulfilment.

Image AI can also flag duplicate receipts reliably, preventing fraudulent entries from being rewarded, even when different photos of the same receipt are submitted.

Image AI also extracts the each receipt’s product data allowing basket analysis and purchase trends as part of your promotion’s real time data dashboard.

While Image AI has been created with receipts as a focus it can be used to test any kind of image. Want to check for images featuring your product in a certain setting? Image AI can ensure all the key elements are present and make immediate approve and reject decisions.

If you’d like a demonstration of Image AI in action get in touch below and we’ll be happy to chat.