Christmas Edition 2025
Deck the Halls with Baileys
“A brilliant Christmas promo. Each year, a new Baileys’ flavour builds anticipation for the festive season, adding a fresh twist to a much-loved classic. This activation perfectly blends excitement, indulgence, and seasonal magic, everything shoppers want at this time of year.”” – GC View
Baileys is giving Sainsbury’s customers a little extra cheer this Christmas. With a raft of limited-edition flavours in store, including the exclusive Cinnamon Swirl and viral Terry’s Chocolate Orange. Every bottle purchased came with a free Baileys bauble, adding the perfect drop of decoration to the tree.
Unwrap 50 Days of Wins
“A standout wholesale campaign. Leveraging 50 brand offers in an Advent calendar format creates a compelling reason for customers to visit repeatedly. The physical execution supports this perfectly and the in-store displays are impressive, whilst the branded gingerbread houses bring brilliant festive theatre to the floor.” – GC View
Bestway Wholesale is rounding off its 50th Anniversary with a ’50 Days of Deals’ Advent Calendar, giving retailers daily opportunities to lift festive margins. Moving beyond the traditional 12-day format, the campaign delivers offers on major brands like Red Bull and Mars, running alongside theis year’s deals campaign, the Margin Maker Workshop.
Rocher Around the Trea
“That stacked pyramid of Ferrero Rocher instantly whisks this ‘oldie’ back to those iconic ambassador receptions shown on TV. A brilliant campaign hook, leveraging sweet nostalgia to make us keen to win our own impressive (and highly edible) holiday centrepiece.” – GC View
Sainsbury’s shoppers are invited to ‘Get Wrapped Up’ in gold. 620 lucky winners will take home a giant Ferrero Rocher Pyramid, a huge tower of 96 of the iconic golden chocolates. A fun, festive addition to Christmas that captures the spirit of the season.
Wear Your Pint with Pride
“Guinness gear is everywhere right now, so tapping into Christmas again is a smart way to keep fans excited. The exclusive designs across retailers add freshness and rarity, giving the campaign that irresistible ‘collect them all’ appeal. It’s a fun, timely extension of a brand people love to show off.” – GC View
Guinness returns with its massive ‘Get Wrapped Up’ campaign. Consumers can enter by scanning in-pub QR codes or enter online for a chance to win one of 790 festive jumpers; including 10 ultra-rare Gold Editions. Prefer to buy? It has also released a “Tree of Pints” design at Next or the exclusive Fair Isle knit at Tesco F&F.
Win 1 Million Quality Nectar Points
“Pairing Quality Street with the chance to bag a million Nectar points adds real sparkle to the shopper journey and encourages repeat purchase during the festive season. It’s a smart way to recruit new shoppers, drive incremental purchase, and turn a simple tub of sweets into a feel-good loyalty moment.” – GC View
Quality Street and Nectar have teamed up for a Willy Wonka-style hunt. Hidden inside a random tub at Sainsbury’s is a rare Golden Ticket giving away a massive 1 million Nectar points worth £5,000. A ‘sparkling’ header sits above the fixture, bringing both attention and a bit of festive atmosphere to the promotion.
Celebrate Local Legends
“This campaign provides a meaningful opportunity to recognise individuals who make a genuine difference in their communities. By celebrating these local legends, it highlights the value of everyday contributions and brings a focus to the positive impact they create, especially at a time of year when community connection matters most!” – GC View
Aldi has launched its ‘Christmas Heroes’ campaign. Shoppers can nominate a deserving local legend, from kind neighbours to volunteers who could then win an exclusive festive hamper. For gifting, Aldi suggests a ‘DIY luxury’ approach: create your own hamper using the (beautifully photographed) Specially Selected range.
Sip to Ski
“A potentially lovely promotion from Peroni during the bulk-buying Xmas period. Particularly nice as it links retail, bars and restaurant purchases, all eligible. Enables Peroni to collect some first-party data on purchase behaviour and retail habits. BUT! I hope they improve the rewards; currently rather weak!” – GC View
Peroni is driving retention via its Club Peroni loyalty scheme over the festive period aiming to boost consumer retention. Shoppers scan packs to accrue points, redeemable for entries into premium draws. The headline reward is a luxury ski trip to Mont Blanc, alongside hampers and Deliveroo vouchers.
Taste the Holiday Spirit, Literally…
“Lick as you wrap, or does the lucky receiver lick as they unwrap?…and what if you pick the same lick spot?! It generated joy for some but personally, I want this about as much as I want all the mince pies licking before the big day. However, we noticed, talked about it, therefore, PR job accomplished.” – GC View
Aldi has unveiled the world’s first lickable wrapping paper. Inspired by their award-winning Pigs in Blankets, this limited-edition wrap features peel-back stickers that taste of smoky bacon. It’s not for sale though, fans must email the retailer for a chance to win a roll of this savoury sensory exclusive.
Christmas Giving Back
Unwrap a Good Deed
Tesco’s Festive Meal Deal gives back. Pair a festive sandwich with a 500ml Coca-Cola, and 20p goes directly to Fareshare. A simple way to help feed communities in need while consumers grab a Christmas lunch.
5+ Million Meals
Sainsbury’s teams up with the BFG and Comic Relief to donate 5 million meals. Sales from the range and every mince pie sold in Dec fun the ‘Nourish the Nation’ programme. Consumers can also donate Nectar points.
The Bear That Cares
Lindt renewed its golden pledge for Childline. For every 100g Gold Teddy sold over the Christmas period, £1 goes directly to the NSPCC
Gift to the Community
Tesco is playing Santa for 2025. Shopper can drop a new, unwrapped toy in the donation station at 800+ stores until Dec 15. Every puzzle , plushie, or game goes directly to a local charity like The Salvation Army.
Christmas Ltd Editions
Oh Snap!
McVitie’s Gingerbread Digestives return for 2025. The nation’s favourite dunker gets a festive remix, blending warming ginger spice with silky milk chocolate. A cozy limited-edition twist perfect for a Christmas cuppa.
Snack In Style
After Eight and designer Camille Walala want consumers to “Show Up In Style” this Christmas. A limited Design Edition swaps out the classic green for bold geometric shapes, vivid colours and Walala’s signature playful aesthetic.
Simply the Brie-st
Kettle Chips have partnered with chef Rachel Khoo to elevate the snack bowl with a limited-edition Brie & Truffle flavour. Rich, creamy, and undeniably posh, it’s the ultimate gourmet crunch for festive hosting.
Get Your Glitter On
J2O’s Glitterberry returns for 2025 with an on-pack promo for Ticketmaster gift cards and Bluetooth speakers. Tesco also carries an exclusive limited edition, adding a zesty take on Christmas flavours.
Crunch Into Christmas
Doritos heads into Christmas with a new Gingerbread flavour. The classic crunchy tortilla chip gets a festive twist with warming gingerbread spice. A seasonal remix of the iconic snack.
Our Top 5 Christmas Ads
Christmas Insights
Affordable Luxury
£1bn sales are predicted for premium own-label lines this December. Shoppers are choosing affordable luxury treats over the lowest prices, with sales set to double vs previous months.
Kantar
Festive Hosting
The average cost of a Christmas dinner has risen 5.52% to £52.19. While savvy shoppers can find the same shop for as low as £31.73, the price of festive hosting is officially higher than 2024.
Netvouchercode
Millenial Self-Love
Almost 1 in 3 Brits spend more on themselves than on family at Christmas, rising to 50% among Millennials. This “self-gifting” surge is driving sales in fashion and beauty, as shoppers hunt for practical ‘everyday luxuries.’
eBay Advertising UK
AI Gifting
AI usage has doubled in the Christmas shop: 33% of shoppers will use it this year to find deals. With trust rising, consumers now expect instant, AI-driven personalisation and efficiency from their shopping experience.
Deloitte
Seasoned Perfectly
Almost half of Britons say that Xmas dinner is their favourite part about Christmas, only beaten out by spending time with family at 59%.
YouGov
