Babylonstoren Mourvèdre Rosé:
A Chelsea Flower Show Success!
For the fifth year running, our main focus was launching the new vintage of Babylonstorens Mourvèdre Rosé on the opening Monday of the RHS CFS.
We wanted the Chelsea Flower Show guests to be the first to try the new vintage and celebrate the start of summer with a glass of delicious rosé.
Guests throughout show week were able to vist our dedicated rosé stand, sample the wine and engage with the 12 strong winemaking team specially brought over from South Africa. Small groups of VIP trade guests were invited to a private after hours tour of the show gardens followed by a tutored tasting.
Over 36,000 samples were poured throughout the show with sales of cases increasing by 369%. Our sales through the bars and hospitality at the show increased by 15%.
