Babylonstoren - Waitrose Takeover for Chelsea Flower Show 2026
How do you build an unmissable retail launch for a highly anticipated 2026 vintage rosé? As the official rosé sponsor of the 2026 Chelsea Flower Show, Babylonstoren wanted to strengthen its local presence and support its Waitrose listing by driving trial and sales during Chelsea in Bloom.
Working closely with the brand and Waitrose, we secured the first-ever front-of-store takeover at the King’s Road branch, complemented by branded sampling. This high-impact positioning placed Babylonstoren at the heart of the action, maximising visibility and store footfall.
We designed a premium sampling stand and horticultural installation inspired by the main Babylonstoren stand at Chelsea Flower Show, managing everything from production and installation to live sampling. Brand ambassadors engaged shoppers, encouraged tastings, and drove purchases at the point of sale.
The activation delivered a 129% sales uplift versus a typical week, with the store generating 22% of all Babylonstoren sales nationwide. Its success led Waitrose to extend the campaign from one week to two, highlighting the power of immersive retail experiences.
Want to know more or need help activating in store? Let us know your email and we’ll get in touch*
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