Reward, Engage, and Recruit in the competitive wine category
Grand Central partnered with Jam Shed to create a unique, strategic shopper campaign that leveraged cutting-edge augmented reality (AR) technology. The goal; to reward loyal brand fans (“Shedheads”), drive consumer engagement, and recruit new consumers in the competitive wine category.
Building on previous successful promotions, we developed a “bigger and better” strategy with an extensive prize pool to maximise consumer rewards. The campaign featured impactful key visuals and brightly foiled neck flags on promotional bottles, encouraging consumers to scan a QR code.
The campaign was a resounding success, with entry levels surpassing all previous brand records in just half of the promotional period. The “Spin to Win” promotion demonstrated how a well-planned, technology-driven strategy can captivate consumers, drive significant sales, and increase customer and brand engagement.
