Reward, Engage, and Recruit in the competitive wine category

Building on previous successful promotions, we developed a “bigger and better” strategy with an extensive prize pool to maximise consumer rewards. The campaign featured impactful key visuals and brightly foiled neck flags on promotional bottles, encouraging consumers to scan a QR code.

The campaign was a resounding success, with entry levels surpassing all previous brand records in just half of the promotional period. The “Spin to Win” promotion demonstrated how a well-planned, technology-driven strategy can captivate consumers, drive significant sales, and increase customer and brand engagement.