Celebrating brand personality & driving RoS
Minor Figures sought a promotional campaign to stay ahead in the booming plant-based scene, without losing their offbeat, rebellious edge. They needed a fun, different way to engage consumers and build loyalty.
Leveraging our expertise in promotional shopper marketing, Grand Central developed a bespoke instant-win promotion that pulled people into the Minor Figures world, blending entertainment with a chance to snag cash rewards.
This wasn’t just about boosting sales; it authentically engaged consumers, drawing them deeper into the ‘Minorverse’ and fostering repeat purchases and loyalty. Crucially, it demonstrated Minor Figures’ innovation and buzz-generating power to retailers, securing new listings and proving their market impact. Feedback was stellar from both fans and retailers.
We are incredibly proud to have partnered with such a creative and authentic brand to deliver a fresh and inventive campaign, all while staying true to Minor Figures’ quirky, unapologetic identity!
Need your own disruptive shopper campaign? Let us know your email and we’ll be in touch*
Some of our other work
Vinarchy – Launching A New Brand To Trade Customers
