At Grand Central, we specialise in rights holder event activation negotiations, the art of partnering with event owners to bring your brand to life in exciting and impactful ways. We work closely with rights holders, such as sports organisations, festivals, and entertainment properties, to secure the best opportunities for your brand to shine. From negotiating sponsorship terms to unlocking exclusive access and branding, we make sure your activation delivers maximum engagement and value. Simply put, we help you create unforgettable brand experiences that connect with your audience through the power of live events.