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“Yet another standout campaign from Grand Central, backed up with the results to match.”

Emily Salvidge Head of Sales and Marketing

Gloucester Cricket

Hitting T20 for 6

Our explosive campaign took in digital, buses and social media to increase their T20 ticket sales.

28% increase

in walk-up ticket sales.

22% increase

in advance ticket sales.

GCCC 2018 T20 season highlights

Gloucester Cricket wanted to drive awareness of their club throughout the Bristol area.

So they asked us to help. The campaign needed to be highly targeted, engaging a number of audiences – including fans and sponsors – to raise both awareness and ticket purchase.

Circular Imagery@2x-1
Circular Imagery@2x-3

We created a targeted digital and OOH campaign that increased ticket sales by 28%.

Our family-inspired campaign brought to life the intense excitement of the game. A competition gave some lucky fans the chance to take part in the photoshoot, getting them closer than ever to their heroes.

GCC Gallery (Circular) 2x 4
GCC Gallery (Circular) 2x 5
Circular Imagery(2)@2x


We bought both static and digital media on Bristol buses and bus stops, and ran targeted ads on Facebook, Twitter and YouTube. The club’s own extensive database enabled us to conduct a successful DM and email marketing drive too. 



Club sponsors were provided with their own campaign toolkit, so they could create their own communications to drive customers to match days.

Some of our
other work