in walk-up ticket sales.
in advance ticket sales.
Gloucester Cricket wanted to drive awareness of their club throughout the Bristol area.
So they asked us to help. The campaign needed to be highly targeted, engaging a number of audiences – including fans and sponsors – to raise both awareness and ticket purchase.
We created a targeted digital and OOH campaign that increased ticket sales by 28%.
Our family-inspired campaign brought to life the intense excitement of the game. A competition gave some lucky fans the chance to take part in the photoshoot, getting them closer than ever to their heroes.
We bought both static and digital media on Bristol buses and bus stops, and ran targeted ads on Facebook, Twitter and YouTube. The club’s own extensive database enabled us to conduct a successful DM and email marketing drive too.
Club sponsors were provided with their own campaign toolkit, so they could create their own communications to drive customers to match days.