Made For Drink

Unique Packaging for a Unique Product

We created a new brand ID, logo and plastic-free packaging – to make these premium snacks look as good as they taste.

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The brand wanted to stand out on the shelf, while increasing their retail listings and reducing their carbon footprint.

Made For Drink are award-winning premium snacks, designed to complement your favourite drink.

They came to us to help them drive brand recognition amongst their ‘foodie’ consumer and trade markets, and develop a strategy that would create more efficiencies across production. As they were also in the process of becoming carbon neutral, sustainability was an important element of the brief.

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From branding to more efficient production, we gave them a sustainable solution.

Taking inspiration from public house and recognisable drinks branding traits, we designed a new logo, a new visual advertising language and designed colour-popping illustrated packaging to showcase their different snack varieties.

To meet their sustainability objectives, we recommended and sourced an eco craft paper, so the brand could finally go plastic-free.

We also implemented some important structural changes in their production. As a result, a new, more efficient ‘Flow Pack’ method was introduced, which enabled high speeds and large volumes – while using recyclable stock.

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