The brand wanted to stand out on the shelf, while increasing their retail listings and reducing their carbon footprint.
Made For Drink are award-winning premium snacks, designed to complement your favourite drink.
They came to us to help them drive brand recognition amongst their ‘foodie’ consumer and trade markets, and develop a strategy that would create more efficiencies across production. As they were also in the process of becoming carbon neutral, sustainability was an important element of the brief.
From branding to more efficient production, we gave them a sustainable solution.
Taking inspiration from public house and recognisable drinks branding traits, we designed a new logo, a new visual advertising language and designed colour-popping illustrated packaging to showcase their different snack varieties.
To meet their sustainability objectives, we recommended and sourced an eco craft paper, so the brand could finally go plastic-free.
We also implemented some important structural changes in their production. As a result, a new, more efficient ‘Flow Pack’ method was introduced, which enabled high speeds and large volumes – while using recyclable stock.