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Permanent and temporary, premium event activation specialists, from strategy to delivery.

Your in good hands...

"Grand Central have a great understanding of the Show and how it operates and are able to deliver for their clients. They are both great to work with and their attention to detail is first-class. The activations were brilliant and added real value to show visitors."

Head of Business Development at the Royal Horticultural Society


Commercial & Activation Strategy

We look at your brand, business and audience holistically – including the challenges and trends being faced. This ensures your event strategy is aligned with the bigger picture.

The goal is to ensure we don’t shy away from any commercial objectives and ensure any event increases the effectiveness of your brand as a whole.

  • Creating a brand experience framework
  • Establishing portfolio planning and tracking
  • Designing a measurement and analytics plan
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Creative Concept & Experience Design

Technology and data are at the heart of what we do. This is always a leading focus when plotting the customer journey and guest experience.

It’s from the guest journey we can map the creative strategy and ultimately the curated design assets for a truly bespoke experience.

However, we don’t just start/stop at the event itself, we plot the pre and post-communications with as much detail as the big day.  

  • Creative Direction
  • Experience Design
  • Graphic Design
  • 3D Design
  • Video Production, Design, Animation & Editing
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Production & Project Management

We work with an independent network of production agencies that can build and fabricate any requirements. If you don’t believe us, try us!

  • Planning
  • Production
  • Venue Sourcing
  • System & Process Management
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Marketing & Activation

Our integrated marketing campaigns focus on humans. Work that makes people feel understood and valued.

We’ve cracked the code on how to treat ‘consumers’ as people by getting to know their pains, joys and motivations. To reach and connect with them, we create holistic, breakthrough, stunning and often unexpected campaigns that deliver meaningful results. We overthrow cultural norms, question assumptions, bring outside-the-category thinking to the table, and re-invent conventions and practices.

  • Thought Leadership & Content Marketing
  • CRM/Email & Social Media Marketing
  • Sales Enablement
  • Media Buying, Planning & Execution