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Red Bull
Taking pole position in-store
We created a chance-in-a-lifetime in-store promotion to win an apprenticeship with Red Bull Formula 1.
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Red Bull wanted to disrupt Asda shoppers with something exhilarating.
The promotion had to align with their global Red Bull F1 ‘Join The Team' campaign – engaging both F1 fans and entry-point consumers, while also being easy to manage for each store.
Our eye-catching interactive units stopped traffic.
With the F1 drivers as heroes, and the incredible prize of an apprenticeship at Red Bull F1 up for grabs, our large-format POS units certainly stood out. Shoppers simply had to scan a QR code, and they’d be entered into the competition, where they could win the grand prize, or a range of others including F1 tickets.
The units were placed in high-footfall Asda superstores across the UK, with a design that allowed for the product and branding to be maximised. The pallet itself made it easy for the product to be shopped and replenished.