Accolade Wines
House of Accolade 2.0
For the second year running, we created a week-long event for Accolade Wines, that saw customers and trade VIPs immersing themselves in the category-leading portfolio of wines and retail innovations.
270 visitors
Tasted and engaged with the wines
270 customers over 3 days
Each with a tailored experience
The Brief
We were briefed to build on last year’s event success and deliver a next level experience that would excite and inspire the audience of buying teams and distributors from across the EMEA region, encouraging them to partner with Accolade.
"We managed to take it up another level, which most people thought was impossible!"
Tom Smith, Marketing Director
Our Approach
This year’s fresh approach was to take the category perspective and demonstrate how the portfolio promises to engage every kind of shopper, to drive recruitment and growth.
Based on comprehensive research into occasions and longer-term trends, 5 clear drivers were defined, that would address category opportunities and challenges. The brands’ strategies were rooted in these drivers, which formed the story for the event.
"It’s been both fun and engaging and has enabled us to have really open and honest conversations with our customers."
Peter English, Head of Brand & Digital Marketing
Digital, E-Comm & Sustainability
Adding to this strategically led content, Accolade’s Digital & E-comm team demonstrated its developments and plans. Also, a special feature was created for the Innovation & Sustainability team to showcase its category-leading innovations and vision for the future.
"An immensely strong event that everybody has come out of feeling great about. It inspired our own teams as well as our customers, who have come out with the key messages of our portfolio. We’ve had amazing feedback from them."
Tom Smith, Marketing Director
From Design to Build
Working with Accolade's Category, Trade and Brand Marketing teams, we initially shaped the concept and then worked it through design to build and delivery of the 3 days of activation. The project has been another rewarding chapter in our long-term partnership with Accolade Wines.
"F&BM understand us as individuals, our business and how to work with us. It’s a breath of fresh air working with them."
Peter English, Head of Brand & Digital Marketing
