We had some really strong ideas initially of what we wanted to do. Grand Central really embraced that, and created a really beautiful stand! We have loved working with Grand Central.

Grazziella Wilson - Director of Marketing, Ca'Pietra


Check into the House of Ca'Pietra

We designed and built a premium exhibition ‘destination’ at KBB 2024 that showcased the brand's latest collections and fresh new identity.

17,150 visitors

over 4 days

7000+ key industry retailers

making 2024 the largest KBB Birmingham show in 10 years

Ca'Pietra LinkedIn Film
The Brief

The Brief

Ca' Pietra is internationally renowned for distinctive, designer tile collections, and produce some of the UK’s most premium stone tile collections.

KBB is an international expo for all things kitchen, bedroom, and bathroom, held annually at the NEC, Birmingham.

Ca’Pietra wanted us to design a space which embraced the essence of 'House of Ca'Pietra' that extended beyond the home and embraced the quirky nature of the brand.

Our Approach

Our Approach

To bring the tile collections within the 'House of Ca'Pietra' to life, our focus was on the overall guest experience and ultimately creating a space aligned with Ca’Pietra’s brand ethos. Given the intimate size of the stand, careful consideration also needed to be given to visitor flow and zoning.

Check into the House of Ca'Pietra!

Taking inspiration from a vintage boutique hotel, we designed unique zones that could creatively showcase combinations of tiles that the guests wouldn’t typically expect. From the hotel lobby where guests checked in with their key, to the hotel bar offering barista-made coffee or glass of champagne, throughout the regular happy hours, culminating in a show-stopping elevator photo opportunity. Each visitor was treated to an unforgettable experience.

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Delivering a stand-out stand

Working in partnership with the client team, our build partner, and the NEC, we were able to deliver a solution that created stand-out, as well as deliver on Ca’Pietra’s business goals.

Our focus was on every detail, ensuring the finish matched the exacting standards for the brand.

The result was a stunning space that successfully drew in retailers, VIP press guests, and key industry figures throughout the show with a positive buzz around Ca’Pietra.