Lidl
Driving Shopper Loyalty
Our AI-enabled competition website encouraged shoppers to scan their receipts – and win cinema tickets.
Mobile-first strategy
For on-the-spot engagement.
Optical character recognition (OCR)
Used for automated receipt recognition.
Lidl wanted to get their customers spending that little bit more in their stores.
Our solution invited Lidl customers to simply use their phone to take a picture of their receipt and upload it onto the competition website.
If their spend was over £40, the optional character recognition (OCR) technology recognised it, and automatically entered them into the competition to win family cinema tickets.
The whole process was designed to be simple, quick and enjoyable – with bright, bold colours to reflect all Lidl’s in-store comms.
We developed a ‘Shop-Scan-Win’ campaign that used OCR to automatically read receipts.
Our solution invited Lidl customers to simply use their phone to take a picture of their receipt and upload it onto the competition website.
If their spend was over £40, the optical character recognition (OCR) technology recognised it, and automatically entered them into the competition to win family cinema tickets.
The whole process was designed to be simple, quick and enjoyable – with bright, bold colours to reflect all Lidl’s in-store comms.
And backed it up with technology that made it easy for the client to manage and track.
We built the website to be fully responsive, in a mobile-first strategy that fit the requirement for on-the-spot engagement.
Along with the AI-led promotion mechanic, we made it hassle-free for the client with a campaign management system built in PHP, allowing for the promotional theme to be easily updated on an ad hoc basis. The client also had full access to a secure admin and reporting area, where they were able to review and report on the campaign’s success.
