"I absolutely love the team at Grand Central. Every time they nail it. We know and trust one another, we spend time to understand the brief completely and without fail they nail it first time, everytime. What they have done on this project, as well as countless others, is to deliver an incredible creative solution that has stepped changed our business performance. Thank you to the whole team."
Dan, Founder of Made for Drink
Premium bar snack brand Made for Drink developed and launched five delicious crisp flavours designed to shine a light on the UK food sectors provenance and heritage.
The English Heritage range consists of Dorset Sea Salt, English Truffle, Malt Vinegar and Sea Salt, Baron Bigod Cheese & Onion, and Unseasoned Yorkshire. The snacks champion and highlight some of England’s passionate and artisanal food producers. The five year global licence will generate income to help English Heritage to carry out vital conservation work across their 400 sites in England.
Made for Drink identified their target consumers as the conscientious, premium ‘foodie’. This was central to the campaign as it is to their wider brand strategy as well.
We created premium standout packaging contrasting with the varietal hero colours. Illustrations, copy, and logos were strategically designed to capture hearts and minds at the shelf edge, whilst also ensuring that the British produce at the heart of the flavours shone through. The packaging has an ode to the original Made for Drink branding with a twist ensuring that the English Heritage collection both stands out but also sits well with the wider product range.
The English Heritage range launched into Fortnum & Mason, WHSmith Travel, Amazon, Waitrose, and The Dorchester. The range is also available at English Heritage sites across the UK. The collection gained awards attention with Made for Drink becoming finalists in the Brand & Luxury Licensing Awards 2022 for Best Brand Licensed Food Range.