Mars
Engage consumers and inspiring women
We harnessed the passion for women’s football, with an interactive prize draw.
Our global client wanted to amplify support for the England and Scotland women’s teams.
Using their official supporter of the England and Scotland Women’s Football Teams status, Mars wanted to engage their customers and inspire women, aligning with their #SupportHer campaign.
Grand Central's knowledge and expertise was clearly relevant to support Mars in the the digital activation of such an inspiring campaign.
Just upload a pic to the online supporters’ wall, and be in with a chance to win.
Shoppers were invited to upload pictures of themselves, which would then be posted onto a branded Supporters’ wall. After inputting their details in a quick data capture, each user was entered into a prize draw to win a training session with the Lionesses or Scotland’s Women’s Team and lots of smaller prizes.
