Taking Pole Position In-Store with Red Bull & Formula 1
Red Bull sought to captivate Asda shoppers with an exhilarating experience. For a thrilling in-store promotion, we created a chance-in-a-lifetime opportunity to win an apprenticeship with Red Bull Formula 1.
The promotion was designed to align with their global Red Bull F1 ‘Join The Team’ campaign, engaging both dedicated F1 fans and new consumers, while also ensuring ease of management for each store.
Our interactive units were strategically placed in high-footfall Asda superstores across the UK. Featuring F1 drivers as heroes and offering the incredible prize of a Red Bull F1 apprenticeship, these large-format POS units commanded attention.
Shoppers simply scanned a QR code for entry into the competition. The design maximised product and branding visibility, and the palletised units facilitated easy shopping and replenishment.
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