House of Vinarchy 2025
The merger of Accolade Wines and Pernod Ricard Winemakers created a new category leader: Vinarchy. The challenge was to unveil this new identity to key global customers, demonstrating not just a new name, but a bold new vision for the future of wine.
Our team created the entire ‘House of Vinarchy 2025’ concept and experience. We crafted everything from the event strategy and production to the immersive brand storytelling and a cohesive customer engagement strategy. Every digital and physical touchpoint was carefully designed to culminate in an exciting and engaging brand festival inside the iconic Leake Street graffiti tunnels underneath London Waterloo.
The experience was a unique journey along ‘The Road to Redefining Wine’. Guests were thrown into a world of discovery, navigating through a series of striking, multi-sensory zones. Here, the Vinarchy story exploded into life, from its core corporate pillars and category-driving insights to dynamic, interactive previews of future activation plans for brands in both on and off-trade channels.
With over 20 unique brands showcased to more than 150 global trade customers, ‘House of Vinarchy’ was a resounding success. Launching the new corporate identity and cementing its position as a forward-thinking leader in the global wine market.
