Promotional Marketing Data, Insight & Reporting involves collecting, analysing, and interpreting data from marketing promotions to measure performance and inform smarter decision-making.

We track key metrics like sales uplift, shopper engagement, and ROI – turning raw data into actionable insights that optimise your campaigns and maximise impact.

At Grand Central, our detailed reporting and expert analysis help you understand what works, uncover opportunities, and continuously improve promotional effectiveness.

Examples of Insights we provide:

• Sales Uplift Analysis – Measure how your promotions directly impact sales volume and revenue, helping you identify the most effective offers and tactics.
• Shopper Behaviour Trends – Understand how shoppers interact with your promotions – what drives purchase, what stalls interest, and where shoppers drop off.
• Channel Performance – Analyse which retail, online, or digital channels deliver the best ROI and shopper engagement, enabling smarter budget allocation.
• Redemption Rates & Patterns – Track how and when shoppers redeem coupons, discounts, or offers to optimize timing and messaging.
• Customer Segmentation – Identify which customer groups respond best to promotions, allowing for more targeted and personalized campaigns.
• Competitive Benchmarking – Compare your promotional performance against industry or category standards to spot opportunities for growth.
• Campaign ROI & Profitability – Calculate the return on investment for each campaign to ensure your promotions are financially sound and sustainable.